Laura Ashley Horticultural Collection

Brief
To produce a surface pattern range in collaboration with Sophie Wilson, to propose to the retail store, Laura Ashley, to accomodate for a 2013 Spring / Summer range. The pattern will be pushed across the Living room space within store, using Spring and Summer flowers as content and inspiration.

Concept
Using Spring and Summer UK flowers, re-created in watercolour paint using a well considered colour palette relating to the seasons. In total 7 surface pattern design were created to push across a range of living room accessories and furnishings

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Laura Ashley Horticultural Collection

Surface Pattern Design

Taking inspiration from UK orientated Spring and Summer flowers, a range of watercolour studies were achieved and re-created to produce surface pattern designs.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Laura Ashley Horticultural Collection

Presentation
We wanted the surface pattern design to be consistent across all retail elements, so the colour palette has been pushed across all labels and stickers which are attached to products, alongside the bags the items will be packaged in, in purchasing.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Laura Ashley Horticultural Collection

Products
Products have been produced suitable for a living room space, including the printing of fabrics items, wallpaper, glassware, a lamp shade and a variety of candles.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Laura Ashley Horticultural Collection

Look Book stock imagery

Using the surface pattern design, original Laura Ashley images were edited to show the designs in context. The images created will be pushed across print collatoral and Promotional material.

Instore Layout
An instore interior design was produced to be used as a promotional tool with Laura Ashley, showing the range in context.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art