Você está na página 1de 8

[Type the document title]

Executive Summary This Cyber Caf will provide a unique forum for communication and entertainment through the medium of the internet. The public want to access to the methods of communication and volumes of information now available on the internet and access at a cost they can afford and in such a way that they arent socially & economically. The goal of this Cyber Caf is to provide the community with a social, educational, atmosphere for worldwide communication. The amount to run this Cyber Caf is RM 250000 which includes the cost of the equipment, services, furniture, cabling, decoration, fixed cost and variable cost. All this amount we trying to get loan from CIMB Bank with Business Premises Loan Scheme. This Cyber Caf will organize and runs by 4 shareholders since they finish the study and take specialist in this subject. Two of the shareholders already had a degree in networking and others shareholders have a experience in technician. We were expecting to maintain about three years to establish our market and settle the bank loan. Successful operation in the first three years will provide Cyber Caf with a customer base that will allow it to be self-sufficient after three years later. Objective The objectives for the first three years of operation include: The creation of a unique, upscale, innovation environment that will different in this Cyber Caf from others internet caf. Educating the communicating on what the Internet caf. Formation of an environment that will bring people with diverse interest and background together in a common forum. Affordable access to the resource of the internet and other online services To establishing in the market To create the IT lifestyle at the area. Mission As the popularity of the internet continues to grow at an exponential, easy and affordable access is quickly becoming a necessity of a life. This Cyber Caf provide communities with the ability to access the internet, enjoying play games and share internet experience in a comfortable environment. The people of all ages and backgrounds will come to enjoy the unique, upscale, educational and innovative the cyber caf provides. Key to success The key to the success are: The establishment of this Cyber Caf is as a community hub for socialization and entertainment. The creation of an environment that wont intimidate the novice user. This cyber Caf will position itself as an educational resource for individual wishing to learn about the benefits the internet has to offer. Company Overview This cyber caf are registered as name Rhythm International Cyber Caf and located at Seremban 2, NSDK. Rhythm International Cyber Caf will provide full access to email, internet application, the lasted games product, other application like MS Office and Adobe Reader. This cyber caf also provides customers with a unique and innovative environment for enjoying their time here. Rhythm International {Subject Name} Page 1

[Type the document title]


Cyber Caf will appeal to individuals of all ages and background. We want to make this business as a integration centre for the users who expert in computers and users who just in the beginning to use the computer. By the way, Rhythm International Cyber Caf also will be the starting for the lifestyle in this area. Company Ownership Rhythm International Cyber Caf is hold by 4 shareholders. As the founder of Rhythm International Cyber Caf, we are owners and the holding share of this Cyber Caf is divided into four of us. Startup Summary This Cyber Caf startup costs will cover computer equipment, site renovation and modification, capital to cover losses in the first year and the communication equipment necessary to get its customers online (promotion and others). The communication equipment necessary to provide the Cyber Caf customer with a high speed connection to internet and the service it has to offer make up a large portion of the startup costs. These costs will include the computer terminals and all costs associated with their set-up costs will also be designated for purchases of 2 laser-jet printers and scanner. In addition, costs will be allocated for the purchase of computers spare parts such as mouse, microphone, keyboard, monitor, printer ink and other maintenances. A single estimated figure will be allocated for this purpose. The renovations or modification cost estimate will include the costs associated with preparing the site for opening the business. The expecting cost to run the cyber caf was shown below: Company location & Facilities As site has been chosen at Seremban 2 & Nilai, Negeri Sembilan, there are many various reason of this sites. The various reasons including: Proximity to the business community Proximity to the residential area, schools and colleges/private university Proximity near to bus station Parking availability Low Rent Services Rhythm International Cyber Caf will provide full access to emails, internet application, the fastest games registered product, other application like Microsoft Office, printing, scanning, Fax services, repairing (Desktop and Laptop) and selling Computer hardware & Software. This cyber caf also provide customers with a unique and innovative environment for enjoying their time in our cyber caf. Service Description Rhythm International Cyber Caf will provide its customers with full access to the internet and common computer software and hardware. There is some of the internet and computing services available to the customers are listed below: Access to internet explorer Access to popular software application like Adobe Photoshop and Microsoft Office Access to laser and color printing Technology {Subject Name} Page 2

[Type the document title]


Rhythm International Cyber Caf will invest in high speed computers to provide its customers with a fast and effective connection to the internet. The computers will be reliable and fun to work with. Rhythm International Cyber Caf will continue to upgrade and modify the system to stay current with communication technology. One of the main attraction associated with internet cafs is the state of the art equipment with latest technology that is available to use. Future services As Rhythm International Cyber Caf grows in this two sites, more communication systems will be added. The possibility of additional units has been accounted for in the current floor plan (expansion). As the demand for the internet connectivity increases, along with the increase in competition. Rhythm International Cyber Caf will continue to add new services to keep its customer base coming for more in the two sites. Market analysis Rhythm International Cyber Caf is faced with the exciting opportunity of being the first-mover in the Negeri Sembilan cyber caf market. The consistent popularity of coffee, combined with the growing interest in the internet has been proven to be a winning concept in other markets and will produce the same results in Negeri Sembilan. Market segmentation The target customer can be dividing into three group. First group is familiar with the internet and desire a progressive and inviting atmosphere where they can get out of their offices or bedroom. Normally this group is expert in using computer and their jobs needed to the computer using. Second group is not familiar with the internet yet and just waiting for the right opportunity to enter the online community. The third group is for children who aged about 8 to 14 years old. This group is the main target because it can bring about 50% years of whole profit in a month to the cyber caf. Usually they are more attractive to online games and spend a lot of time in here. In addition to these three broad categories, Rhythm International Cyber Caf target market can be divided into more specific market segments. The majority of these individuals are student and business people. Strategy and implementation Rhythm International Cyber Cafe has three main strategies. The first strategy focuses on attracting novice Internet users. By providing a novice friendly environment, Rhythm International Cyber Cafe hopes to educate and train a loyal customer base. The second, and most important, strategy focuses on pulling in power Internet users. Power Internet users are extremely familiar with the Internet and its offerings. This group of customers serves an important function at Rhythm International Cyber Cafe. Power users have knowledge and web-browsing experience that novice Internet users find attractive and exciting. The third strategy focuses on building a social environment for Rhythm International Cyber Cafe customers. A social environment, that provides entertainment, will serve to attract customers that wouldn't normally think about using the Internet. Once on location at Rhythm International Cyber Cafe, these customers that came for the more standard entertainment offerings, will realize the potential entertainment value the Internet can provide. Strategy pyramid Attract Power Internet Users

{Subject Name}

Page 3

[Type the document title]


Rhythm International Cyber Cafe's second strategy will be focused on attracting power Internet users. Power Internet users provide an important function at Rhythm International Cyber Cafe. Rhythm International Cyber Cafe plans on attracting this type of customer by: Providing the latest in computing technology. Providing scanning and printing services. Providing access to powerful software applications. Social Hub The third strategy focuses on building a social environment for Rhythm International Cyber Cafe customers. A social environment, that provides entertainment, will serve to attract customers that wouldn't normally think about using the Internet. Once on location at Rhythm International Cyber Cafe, these customers that came for the more standard entertainment offerings, will realize the potential entertainment value the Internet can provide. Attract Novice Internet Users Rhythm International Cyber Cafe's first strategy focuses on attracting novice Internet users. Rhythm International Cyber Cafe plans on attracting these customers by: Providing a novice friendly environment. Rhythm International Cyber Cafe will be staffed by knowledgeable employees focused on serving the customer's needs. A customer service desk will always be staffed. If a customer has any type of question or concern, a Rhythm International Cyber Cafe employee will always be available to assist. Rhythm International Cyber Cafe will offer introductory classes on the Internet and email. These classes will be designed to help novice users familiarize themselves with these key tools and the Rhythm International Cyber Cafe computer systems.

Competitive Edge Rhythm International Cyber Cafe will follow a differentiation strategy to achieve a competitive advantage in the cafe market. By providing Internet service, Rhythm International Cyber Cafe separates itself from all other cafes in Eugene. In addition, Rhythm International Cyber Cafe provides a comfortable environment with coffee and bakery items, distinguishing itself from other Internet providers in Eugene. Marketing Strategy Rhythm International Cyber Cafe will position itself as an upscale coffee house and Internet service provider. It will serve high-quality coffee and espresso specialty drinks at a competitive price. Due to the number of cafes in Eugene, it is important that Rhythm International Cyber Cafe sets fair prices for its coffee. Rhythm International Cyber Cafe will use advertising as its main source of promotion. Ads placed in The Register Guard, Eugene Weekly, and the Emerald will help build customer awareness. Accompanying the ad will be a coupon for a free hour of Internet travel. Furthermore, Rhythm International Cyber Cafe will give away three free hours of Internet use to beginners who sign up for an introduction to the Internet workshop provided by Rhythm International Cyber Cafe. Pricing Strategy Determining a fair market, hourly price, for online use is more difficult because there is no direct competition from another cyber-cafe in the area. Therefore, Rhythm International Cyber Cafe considered three sources to determine the hourly charge rate as some charge a monthly fee, while others charge an hourly fee. In addition, some providers use a strategy with a combination of both {Subject Name} Page 4

[Type the document title]


pricing schemes. Thus, it can quickly become a high monthly cost for the individual. Second, Rhythm International Cyber Cafe looked at how cyber-cafes in other markets such as Kuala Lumpur went about pricing Internet access. Third, Rhythm International Cyber Cafe used the market survey to evaluate these three factors resulted in Rhythm International Cyber Cafe's hourly price of RM2.50. Promotion Strategy Rhythm International Cyber Cafe will implement a pull strategy in order to build consumer awareness and demand. Initially, Rhythm International Cyber Cafe has budgeted RM2,000 for promotional efforts which will include advertising with coupons for a free hour of Internet time in local publications and inhouse promotions such as offering customers free Internet time if they pay for an introduction to the Internet workshop taught by Rhythm International Cyber Cafe's computer technician. Rhythm International Cyber Cafe realizes that in the future, when competition enters the market, additional revenues must be allocated for promotion in order to maintain market share. Sales Strategy As a retail establishment, Rhythm International Cyber Cafe employs people to handle sales transactions. Computer literacy is a requirement for Rhythm International Cyber Cafe employees. If an employee does not possess basic computer skills when they are hired, they are trained by our full-time technician. Our full-time technician is also available for customers in need of assistance. Rhythm International Cyber Cafe's commitment to friendly, helpful service is one of the key factors that distinguishes Rhythm International Cyber Cafe from other Internet cafes.

SWOT Analysis The SWOT analysis provides us with an opportunity to examine the internal strengths and weaknesses Rhythm International Cyber Cafe must address. It also allows us to examine the opportunities presented to Rhythm International Cyber Cafe as well as potential threats. Rhythm International Cyber Cafe has a valuable inventory of strengths that will help it succeed. These strengths include: a knowledgeable and friendly staff, state-of-the-art computer hardware, and a clear vision of the market need. Strengths are valuable, but it is also important to realize the weaknesses Rhythm International Cyber Cafe must address. These weaknesses include: a dependence on quickly changing technology, and the cost factor associated with keeping state-of-the art computer hardware. Rhythm International Cyber Cafe's strengths will help it capitalize on emerging opportunities. These opportunities include, but are not limited to, a growing population of daily Internet users, and the growing social bonds fostered by the new Internet communities. Threats that Rhythm International Cyber Cafe should be aware of include, the rapidly falling cost of Internet access, and emerging local competitors.

{Subject Name}

Page 5

[Type the document title]


STRENGTHS:
RHYTHM INTERNATIONAL CYBER CAFE has a valuable inventory of strengths that will help it succeed. These strengths include: Knowledgeable and friendly staff: We've gone to great lengths at RHYTHM INTERNATIONAL CYBER CAFE to find people with a passion for teaching and sharing their Internet experiences. Our staff is both knowledgeable and eager to please. State-of-the art equipment: State- of- the art equipment part of the RHYTHM INTERNATIONAL CYBER CAFE experience includes access to state-of-the-art computer equipment. Our customers enjoy beautiful flat-screen displays, fast machines, and high-quality printers. Upscale ambiance: When you walk into RHYTHM INTERNATIONAL CYBER CAFE, you'll feel the technology. Clear vision of the market needs: RHYTHM INTERNATIONAL CYBER CAFE knows what it takes to build an upscale cyber cafe. We know the customers, we know the technology, and we know how to build the service that will bring the two together.
WEAKNESSES :

Strengths are valuable, but it is also important to realize the weaknesses RHYTHM INTERNATIONAL CYBER CAFE must address. These weaknesses include: A dependence on quickly changing technology: RHYTHM INTERNATIONAL CYBER CAFE is a place for people to experience the technology of the Internet. The technology that is the Internet changes rapidly. Product lifecycles are measured in weeks, not months. RHYTHM INTERNATIONAL CYBER CAFE needs to keep up with the technology because a lot of the RHYTHM INTERNATIONAL CYBER CAFE experience is technology. Cost factor Associated with keeping state-of-the-art hardware: Keeping up with the technology of the Internet is an expensive undertaking. RHYTHM INTERNATIONAL CYBER CAFE needs to balance technology needs with the other needs of the business. One aspect of the business can't be sacrificed for the other.
OPPORTUNITIES :

RHYTHM INTERNATIONAL CYBER CAFE's strengths will help it capitalize on emerging opportunities. These opportunities include: Growing population of daily Internet users: The importance of the Internet almost equals that of the telephone. As the population of daily Internet users increases, so will the need for the services RHYTHM INTERNATIONAL CYBER CAFE offers. Social bonds fostered by the new Internet communities: The Internet is bringing people from across the world together unlike any other communication medium. RHYTHM INTERNATIONAL CYBER CAFE will capitalize on this social trend by providing a place for smaller and local Internet communities to meet in person. RHYTHM INTERNATIONAL CYBER CAFE will grow some of these communities on its own by
{Subject Name} Page 6

[Type the document title]


establishing chat areas and community programs. These programs will be designed to build customer loyalty. THREATS: Threats that RHYTHM INTERNATIONAL CYBER CAFE should be aware of include, the rapidly falling cost of Internet access, and emerging local competitors. Rapidly falling cost of Internet access: The cost of access to the Internet for home users is dropping rapidly. Internet access may become so cheap and affordable that nobody will be willing to pay for access to it. RHYTHM INTERNATIONAL CYBER CAFE is aware of this threat and will closely monitor pricing. Emerging local competitors: Currently, RHYTHM INTERNATIONAL CYBER CAFE is enjoying a first-mover advantage in the local cyber-cafe market. However, additional competitors are on the horizon, and we need to be prepared for their entry into the market. Many of our programs will be designed to build customer loyalty, and it is our hope that our quality service and up-scale ambiance won't be easily duplicated
Management Summary Rhythm International Cyber Cafe is owned and operated by 4 of us. The company, being small in nature, requires a simple organizational structure. Implementation of this organizational form calls for the owner, to make all of the major management decisions in addition to monitoring all other business activities. Organization Structure These is the organization chart for 2 sites (Seremban 2 and Nilai): Personal Plan The staff will consists of few fulltime staff in which some of them will take care Seremban 2 branch and Nilai branch respectively. We act as a technician as well. Financial Plan After having a discussion and survey about the loans, we prefer to get loan from CIMB Bank. The interest rate will be counted as follows: 1st year 3.5% interest 2nd year BLR 1.0% interest 3rd year BLR + 0% interest Thereafter BLR + 0.6% interest For the first three years, we concentrate to pay the bank loan and establish on our market. After three years, when bank loan already done, the cyber caf will upgrade in term of computer specification, adding more computers for each site and finally renovate our two premises to make our caf looks more attractive. Summary of business Even the cyber caf business look easy to manage and bring a lot of profit, it seems difficult because they have to be more sensitive to the computer & IT world. It needs a long term planning and always {Subject Name} Page 7

[Type the document title]


sensitive to what customer look. It needs a person who acquires highly innovative and up to date knowledge on its services. The person who runs a cyber caf needs to have a lot of courage & very high sense of initiative. Beside knowledge on IT technology, the owner must be good in financial administration and business strategies.

{Subject Name}

Page 8