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  • Baby Research Analysis

    Enviado por

    Sam Barnes
    15 visualizações3 páginas
    The document summarizes the results of a secondary market research survey of 30 participants on gift items for babies. It found that cuddly toys, baby towels, rubber ducks, baby wash, and baby powder were the most popular items chosen by participants. Support for gift ideas was highest for babies aged 0-6 months, with over 75% approval ratings, dropping to 0% for babies over 12 months old.

    Descrição original:

    Analysis of some market research carried out when trying to develop a baby gift box.

    Direitos autorais

    © Attribution Non-Commercial (BY-NC)

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    XLSX, PDF, TXT ou leia online no Scribd

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    The document summarizes the results of a secondary market research survey of 30 participants on gift items for babies. It found that cuddly toys, baby towels, rubber ducks, baby wash, and baby powder were the most popular items chosen by participants. Support for gift ideas was highest for babies aged 0-6 months, with over 75% approval ratings, dropping to 0% for babies over 12 months old.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato XLSX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    15 visualizações3 páginas

    Baby Research Analysis

    Enviado por

    Sam Barnes
    The document summarizes the results of a secondary market research survey of 30 participants on gift items for babies. It found that cuddly toys, baby towels, rubber ducks, baby wash, and baby powder were the most popular items chosen by participants. Support for gift ideas was highest for babies aged 0-6 months, with over 75% approval ratings, dropping to 0% for babies over 12 months old.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato XLSX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 3

    Secondary market research

    Question
    Male Gender Age of survey participant 0-3 Age of child Yes Like the idea 15 4 No 5
    10 5 0 Cuddly toy Baby towel

    Category
    Female 15 15

    04-6m 9

    7-9m 5

    09-12 m 1

    >12 20 mths 1
    15

    ry
    Total 30

    Times in top 5
    %yes 50%

    Popular items Cuddly toy Baby towel Rubber duck Baby wash Baby powder Photo frame Temperature spoon Onesie Bib Mittens
    Times in top 5

    Times in top 5 18 15 14 13 11 10 9 8 6 5

    Baby towel

    Rubber duck

    Baby wash

    Baby Photo powder frame

    Age of child 0-3 months 3-6 months 6-9 months 9-12 months >12 months

    Like the idea? 3 7 4 1 0

    %yes 75% 78% 80%

    100% 0%

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