HYPOTHESIS

1) H0 : There is no significant variance between Brand personality & satisfaction from Bajaj two wheelers. H1 : There is significant variance between Brand personality & satisfaction from Bajaj two wheelers.
ANOVA Sum of Squares 137.464 185.526 322.990 162.072 180.038 342.110 154.109 147.851 301.960 160.548 162.812 323.360 183.962 180.198 364.160

Df 2 97 99 2 97 99 2 97 99 2 97 99 2 97 99

Sincerity

Between Groups Within Groups Total

Mean Square 68.732 1.913 81.036 1.856 77.054 1.524 80.274 1.678 91.981 1.858

F 35.935

Sig. .000

Excitement

Between Groups Within Groups Total

43.660

.000

Competence

Between Groups Within Groups Total

50.553

.000

Sophistication

Between Groups Within Groups Total

47.826

.000

Ruggedness

Between Groups Within Groups Total

49.513

.000

Conclusion : From the above table it can be said that significant level < 0.05. So that it can reject the null hypothesis & accept H1 : There is significant variance between Brand personality & satisfaction from Bajaj two wheelers. 2) H0 : There is no linear relationship between Brand Personality & Brand Loyalty. H2 : There is linear relationship between Brand Personality & Brand Loyalty.
Model Summary

Model 1

R Square

Adjusted R Square

Std. Error of the Estimate 1.20716

.749(a) .560 .556 a Predictors: (Constant), Brandpersonality

ANOVA(b) Sum of Squares 181.942 142.808

Model 1

df 1 98 99

Regression Residual Total

Mean Square 181.942 1.457

F 124.855

Sig. .000(a)

324.750 a Predictors: (Constant), Brandpersonality b Dependent Variable: Loyaltobrand

Coefficients(a) Unstandardized Coefficients Model 1 B (Constant) Brandpersonality a Dependent Variable: Loyaltobrand .392 .195 Std. Error .220 .017 .749 Standardized Coefficients Beta

t B 1.783 11.174

Sig. Std. Error .078 .000

The significant level is < .05 so we reject null hypothesis and accept alternative hypothesis. So there is linear relationship between brand personality and brand loyalty and brand personality has causal effect on brand loyalty.