Escolar Documentos
Profissional Documentos
Cultura Documentos
Kristi Andrews
Beth Bare
Garry Featherstone
Agenda
• Kristi:
– History/overview of Sensemaking
– Major tenets of the theory
• Beth:
– Overall Relation to Human Communication
– Examples of Sensemaking Theory
• Garry:
– Critique of the theory
– Suggestions for possible future direction
– Discussion Activity
– “Question to ponder” & article
• ALL: Q&A
History/Overview
1. Grounded in Identity
Construction
2. Retrospective
3. Enactive of Sensible
Environments
4. Social
5. Ongoing
6. Focused on and by Extracted
Cues
7. Driven by Plausibility Rather
1. Grounded in Identity Construction
1. Grounded in Identity
Construction
2. Retrospective
3. Enactive of Sensible
Environments
4. Social
5. Ongoing
6. Focused on and by Extracted
Cues
7. Driven by Plausibility Rather
Crisis Discussion
• Organizational communication
directly affects employees’ ability
to sensemake
• For example…..
Sensemaking/Sensegiving Example
• What’s the
sensemaking and
sensegiving
activity you see in
the this brief clip?
Sensemaking/Sensegiving Example
• Lumbergh “tries” to
provide a new vision
or mental model of the
business (“Is this good
for the company?”) –
sensemaking
• “Tries” to
communicate to others
to gain their support –
sensegiving.
sensegiving
Practical Example of Sensemaking
• Making sense of the
price of gas:
– How does who I am
affect what I think
about the price of
gas?
– Price of gas makes
$2.55 $2.75 me mad! (extracted
cue)
– Decision to purchase
gas is an affect of
the environment and
Sensemaking Model
Practical Application of Weick’s Model
• How can
sensemaking be
applied to 9/11?
Article & Question to Ponder