DIGITAL MARKETING STRATEGY

SAME RULES NEW TOOLS

The 7 Cs of Digital Marketing

CONVERSATION

R u doing the same for your iPhone customers?

R u dealing with this product revenue threat?

R u replying to this person with the answer?

R u sending out your Corporate Sales Team to win this customer back?

CONVENIENCE

a.becoming increasingly expensive b. becoming increasingly difficult to hold

SO THE TRICK IS TO DELIVER VALUE THROUGH MARKETING BY MAKING PEOPLES LIVES EASIER

CUSTOMISATION

COLLABORATION

Dell IdeaStorm Video

CONTEXT

IT IS THE CONTEXT SURROUNDING THE PRODUCT THAT IS IMPORTANT, AND ITS IN THESE SITUATIONS THAT COMPANIES ARE REAL EXPERTS AT ADDING GREAT VALUE

CONVERGENCE

Twitter, Blackberry/mobile compatible site

New media & Widgets

Online Search & Display Ads

Hub

Email Marketing

Social Media

Linkedin, Facebook, Ning, You Tube, Slideshare

10 Steps to developing your own digital marketing strategy

1. It all begins with the customer, listen! 2. But dont forget about your objectives 3. Make sure you know what youre already doing 4. Play to your strengths and manage your weaknesses 5. Find out what your competition is doing 6. Craft a strategy based on your strengths and capabilities 7. Implement at the speed of light 8. Measure everything in real time 9. Continuously review, adjust and improve the customer experience

JUST DO IT

Campus Overview
Ahmedabad Kolkata Mumbai

907/A Uvarshad, Gandhinagar Highway, Ahmedabad 382422.

Infinity Benchmark, 10th Floor, Plot G1, Block EP & GP, Sector V, Salt-Lake, Kolkata 700091.

Goldline Business Centre Linkway Estate, Next to Chincholi Fire Brigade, Malad (West), Mumbai 400 064.

Thank You