ACKNOWLEDGEMENT

A mammoth project of this nature calls for intellectual nourishment, professional help and encouragement from many quarters.

I am very happy to present this dissertation report on A STUDY ON CUSTOMER FEED BACK, COCA COLA, SRIKALAHASTI as a part of Master of Business Administration curriculum. I thank Mr. Dr. P. Suresh, M.Com, M.B.A., Ph.d, Principal, Global Institute of Technology and Management Sciences for making it convenient to undertake a project work. I also thank Mr. S.M. Shah Nawaz, M.Com, M.B.A. Head of the Department, Global Institute of Technology and Management Sciences, for offering necessary guidance and help whenever needed. I express my heartfelt to gratitude to Mr. S.M. Shah Nawaz, M.Com, M.B.A. for being project guide and for his expert guidance, constructive criticism and valuable suggestions. I express my boundless gratitude to PS. Kiran Kumar, welfare officer, COCA COLA, SRIKALAHASTI, and the management of COCA COLA for giving me an opportunity to do this project work. My special acknowledgement to all faculty members of Global Institute of Technology and Management Sciences, Kadapa, for generously sharing their insight and experience with me.

( A. RANA PRATAP)