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 Business Plan

TABLE OF CONTENTS Page

Executive Summary_____________________________________________

The Business__________________________________________________

The Market____________________________________________________
Market Analysis_____________________________________________
Market Segmentation_________________________________________
Strengths__________________________________________________
Weaknesses________________________________________________
Target Audience_____________________________________________
Competition________________________________________________

Strategies_____________________________________________________
Marketing Strategies__________________________________________
Sales Strategies_____________________________________________
Strategic Alliances___________________________________________

The Management Structure______________________________________

Key Players________________________________________________
Organization Chart___________________________________________
Staffing Costs (at end of year 1)_________________________________

The Financial Plan______________________________________________

Needs Summary_____________________________________________
Revenue Model_____________________________________________
Assumptions and Comments___________________________________

APPENDICES__________________________________________________

Financial Statements
Profit and Loss-Year 1________________________________________
Profit and Loss-Year 2________________________________________
Profit and Loss-3 Year Summary________________________________
Cash Flow-Year 1____________________________________________
Cash Flow-Year 2____________________________________________
Balance Sheet______________________________________________

Implementation Schedule and Milestones__________________________

Research and Development______________________________________

Exit Strategy___________________________________________________
Executive Summary

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Confidential Document 1
 Business Plan

The Business

Business Concept
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Current Situation
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Objectives
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Confidential Document 2
 Business Plan

The Market

Market Analysis
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Growth Potential
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Market Segmentation
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Strengths
Text goes here.

Weaknesses
Text goes here.

Target Audience
Text goes here.

Competition
Text goes here.

Confidential Document 3
 Business Plan

Strategies
Marketing Strategies

Positioning
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Pricing
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Promotion
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Distribution
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Sales Strategies
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Sales Forecasts
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Strategic Alliances
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Confidential Document 4
 Business Plan

The Management Structure

Text goes here.

Key Players
Text goes here.

Org Chart
Chart goes here.

Staffing Costs
Text goes here.

Confidential Document 5
 Business Plan

The Financial Plan

Financial Needs Summary

Text goes here.

Revenue Model
Text goes here.

Assumptions and Comments

Text goes here.

Financial Statements follow…

Confidential Document 6
 Business Plan

Appendices

Confidential Document 7