All Hands on Deck

By: Caroline Arnold, Kait Mallinson and Victoria Selover

Overview

Introduction Discuss conducted primary research Review secondary research sources Address problem statement and targeted audience Present our 5 goals Reveal communication strategy: acronyms, slogan, logo, flyers Disclose evaluation tactic Closing

Anchors Aweigh
Teachers are a key agent of change in bullying prevention. Seeing as middle and mid-elementary schoolers are the most likely to be bullied, our target audience for this campaign is the teachers of students ages 10-14. Focus is on the relationships between teachers and students. Create a more positive social environment in schools

With All Hands On Deck, a Student Educator Alliance can be formed

Navigating the Waters

Primary Research Interview with Middle School Guidance Counselor In-depth interview with Middle School Guidance Counselor, Candy Arnold:

Interview Harrison Central School District Teacher In-depth interview with Middle School Teacher, Patricia Mallison

Survey of Teacher and Student Relationships and Perceptions of Bullying Self-conducted 10 question survey that was sent to Middle School teachers and guidance counselors:

Navigating the Waters

Secondary Research Improving Students' Relationships with Teachers to Provide Essential Supports for Learning by Rimm-Kaufman, Sara Bullying: who does what, when and where? Involvement of children, teachers and parents in bullying behavior by M. Fekkes School Bullying: Why Quick Fixes Do Not Prevent School Failure by Cindy M. Casbeer On The Front Lines: Educating Teachers About Bullying and Prevention Methods by Aviva Twersky Glasner

Sea the Map

Situational Analysis: To focus on the relationship between students and teachers to build a support system. We may not be able to stop bullying from happening, but teachers and parents can stop it from continuing if they encourage an open environment. Primary Public: Teachers and Guidance Counselors Secondary Public: Students

Sea the Map

Goal 1: Increase awareness of the long-term and short-term effects of bullying: seminar for teachers featuring Erin Gruwell. Goal 2: To increase the student teacher and student-mentor relationship through the use of the Twitter campaign. Goal 3: Build student teacher relationships through advisory groups and related activities. Goal 4: Develop an event that evaluates the effectiveness of S.E.A. Team advisory groups on the improvement of the student-teacher relationship.

Sea the Map

Goal 5: Fundraise $1,000 for Erin Gruwell and Maria Reyes stay.

Captain's Calling
Using a nautical theme, we will gain the attraction of students and teachers to the campaign. It also keeps the program consistent and organized.
Acronym: S.E.A.: Student Educator Alliance

Name of advisory groups:

S.E.A. Teams

S.E.A. Team lunch:

Ships Ahoy!

Slogan:

All Hands on Deck

Seminar for Teachers:

Sea What Could Be: Featuring Erin Gruwell

Assembly for students and teachers:

Find Your True North: Featuring Maria Reyes

Captain's Calling

End of Our Rope

End of Our Rope

Fathom This
Entertaining and supports open communication Throughout a long period of time Provides a positive learning environment