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If you want to understand how a lion hunts dont go to the zoo. Go to the jungle.
Jim Stengel CMO of P&G
Customers cant always tell you what they want, but they can always tell you whats wrong.
Carly Fiona on the Entrepreneurial Thought Leaders podcast
It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change
Charles Darwin
Dont find customers for your products, find products for your customers
Seth Godin
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service
Steve Jobs
Design trends change more often than the wind, and slightly less often than my socks
Suleiman Leadbitter
Mans mind, once stretched by a new idea, never regains its original dimensions
Oliver Wendell Holmes
What really decides consumers to buy or not to buy is the content of your advertising, not its form
David Ogilvy
Nine out of ten businesses fail; so I came up with a foolproof plan create ten businesses
Robert Kiyosaki
If everything seems under control, youre just not going fast enough
Mario Andretti
Logic will get you from A to B. Imagination will take you everywhere
Albert Einstein
Do not be embarrassed by your failures, learn from them and start again
Richard Branson
If Thomas Edison had used a focus group he would have just invented a bigger candle
From The Brand Show episode The Science of Branding
Presentation by
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www.vertigo6.nl