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AT
BIG BAZAAR
A Project Report
Presented to the Faculty of the
School of Management & Entrepreneurship
AURO University
Surat
In Partial Fulfilment
Of the Requirements for the Degree of
Master of Business Administration
Submitted by:
MRIDUL KHANNA- 012012029
Submitted to:
Dr. ABHIJIT CHATTERJEE
1 May 2013
ACKNOWLEDGMENT
I heartily wish to extend heartfelt appreciation and gratitude to numerous
Mentors, benefactors, and constituents who have collectively endowed the
Wherewithal, faith and encouragement for me to navigate and complete
my Project journey.
To Professor Kamlesh Mishra, my primary advisor and unflagging
advocate, who mustered devoted, continuing, innovative and adaptive
mentorship to impel and shepherd my checked efforts through diverse
and abounding challenges, I extend my deep and abiding respect and
many, manythanks.
To Professor Abhijit Chatterjee, my supporting advisor, who gently and
patiently
endured
my
academic
tardiness,
Ioffer
commensurate
veneration.
To Mr. Vikrant Sharma of BiG Bazaar, my surrogate champion, who
afforded me much beneficial counterpoint to the pecuniary burden sand
administrative vagaries of their institution, I affirm my humble esteem.
To the faculty and staff of the School of Management and
Entrepreneurship, AURO University, Surat.
Table of Contents
EXECUTIVE SUMMARY........................................................1
INTRODUCTION.................................................................2
RETAIL INDUSTRY..................................................................................... 2
RETAIL INDUSTRY IN INDIA.......................................................................2
THE EVOLUTION OF RETAIL INDUSTRY IN INDIA.......................................4
ORGANIZED RETAIL IN INDIA....................................................................6
CONCLUSION...................................................................27
REFERENCING..................................................................28