A Comparative Study For Nestle Based On Buyer Perception

Respondent

1*

Have you heard of Nestle? Yes Have you tried Nestle products? Yes Which of the following brands of Nestle can you recall? 1. Kit Kat (Chocolate) 2. 3. 4. 5. 6. 7. Nescafe (Coffee) Nesquick (Coffee) Milo (Health Drink) Maggi (Food) Coffee Mate (Milk Product) Pure Life (Drinking Water) How frequently do you use Nestle Products? Once a month Which is your favourite Nestle brand? Milo (Health Drink) Why is it your favourite brand? I like the taste How satisfied are you OVERALL with Nestle? Quite satisfied How satisfied are you with the QUALITY of Nestle products? Quite satisfied

2*

3*

4*

5*

6*

7*

8*