Você está na página 1de 25

Group Members

(1)Ahmad Amjad Khokhar


(19)Asad Raza syed
(21)Salman Saleem
(22)Rehman Akbar
(25) Syed Zoraiz Raza
Agenda
 Introduction  Financials
 Overview  SWOT Analysis
 Line of business
 Core competencies
 Strategies (for International
 Hierarchy
business operations)
 Deeplist analysis  Localization Issues
 Mission & Corporate Goals  Problems/Opportunities
 Objectives in Pakistan  GAP Analysis
 International business Involvement
Introduction
 one of the leading manufacturers.
 engaged in business through its five
operating segments.
 most comprehensive entertainment
companies in the world.
 company's slogan “Like.no.other”
Origin of “Sony” Word
History
 Masaru Ibuka started a radio repair shop,
Tokyo.
 first tape recorder
 In August 1955, first commercially
produced transistor radio.
 In May 1956, the company released the
TR-6
Business Overview
Type of Business • Public;
• TYO (Tokyo Stock Exchange )
Entity • NYSE (New York Stock Exchange)
Founder(s) • Masaru Ibuka; Akio Morita

Headquarters • Minato, Tokyo, Japan

Area Served • Worldwide

Key people • Sir Howard Stringer (CEO)


• Ryoji Chubachi (Vice Chairman)
• Nobuyuki Oneda (CFO)
Industry • Consumer electronic; Entertainment
• Consumer & professional electronic equipments
Products Communication & information-related equipments
Semiconductor
Electronic devices & components
Battery
Motion picture & television programs
Music
Video game
Employees • 180,500 (as of 32 March 2008)
Line of business
Hierarchy

 Ownership, Control & Equity Situation


 Country head of operations
 Key Managerial Positions occupied
Deeplist Analysis
Micro Environmental Macro Environment
Factors: Factors:

 Customers  Political
 Employees  Economical
 Suppliers  Social
 Shareholders  Technological
 Competitors
Mission & Corporate Goals
 Mission Statement

"To experience the joy of advancing and


applying technology for the benefit of the
public."

 Sony’s Corporate Goal contains four words:


 Unique
 Quality
 Speed
 Cost
Objectives (in Pakistan)
 focused on their brands.
 came in the region of Middle East known as
Sony Gulf Corporation.
 Mr. Osamu Miura appointed Managing Director
of Sony Gulf.
International business Involvement
 standardize their products through out the
world
 In Pakistanis don’t like that campaign
 Sony’s apology regarding with the game
issue
Joint Ventures Subsidiaries

 Film and television


 Sony Gracenote production and
 Sony BMG distribution
 Sony Ericsson  Music business
“acquired”  Video and online
games
 Barriers faced By Sony in Pakistan

 Regulatory Authority dealing Sony in


Pakistan

 Issues Related to IPR’s, Patenting


Financials: Sales figures
SWOT Analysis
 Strengths
 innovation
 standardization

 Weakness
 Manufacturing fault in batteries
 Opportunity
 signed a global partnership program contract with FIFA
 engage in an array of global marketing and advertising activities at
more than 40 FIFA events

 Threats
 Copy
 Competitors
Core Competencies
 innovate and set standards for market to produce products as they
manufacturing.

Sony Competitors
 Nokia & Motorolla
 XBOX360 & Wii
 Dell
 Samsung & Sharp
 Nikon, Canon, JVC
 Kenwood & Pioneer
Strategies for international
business
 Standardizing

 Co-operation Panpacific (P.K)

 Outsourcing (Marketing, Management)


Localization Issues
 In Pakistan head of Sony is Japanese

 Crisis(Political ,Economical and Energy) make Hurdles

 Not manufacturing its products


specifically for Pakistani Market
Problems

 Delays and Cost of Shipments

 Grey Market (Lap Tops)


GAP Analysis

 WTO’s is not fully Functioned

 relationships
with the existing Govt.,
Ministry of Information Technology
Conclusion!!
Thank you for your
Patience &
attention

Você também pode gostar