Escolar Documentos
Profissional Documentos
Cultura Documentos
To reduce greenhouse gas and improve air quality by reducing excess vehicle emissions.
Ron Zima
GOAL: to link hundreds of campaigns across North America - create a tipping point
We can do this.
Vision
Excess vehicle emissions will become as socially unacceptable as second hand smoke.
Purpose
To empower kids to change public behaviour they have the most to lose from climate change and poor air quality.
Strategy
To partner with business, schools and media to inspire through simple and consistent messaging.
Rachel:
Our poster girl at the age of five
Cathy Lundrigan
Lil MacPherson
Dennis Campbell
Kevin Pelley
Derek Simon
Kendall Taylor
Bill Carr
Eric Bolland
- Al MacPhee
Honourary Chair - IDLE-FREE for our kids Chair - Canadian Automobile Dealers Assoc.
Help us drive our movement to link with corporations, media, schools and campaigns across North America.
IDLEFREE.org
info@idlefree.org