Agenda for internship

To know the current position of Metadata Corp and its position in the value chain Relative market share Areas of core competency and revenue generation Identifying point of parity (POP) and point of differentiation (POD) of Metadata Corp To study the present market scenario Awareness level among various business and organizations Demand for CRM in the market Willingness to pay Analyze the market scenario by studying market dynamics such as: Competitors present in the market Strategies followed by competitors on various fronts such as marketing, pricing and targeting the customers Study the nature of international markets and domestic markets Market dynamics Requirements of both the markets Comparison of both international and domestic market On growth and expansion potential Finding out gap between actual and potential market growth Finding out ways to bridge the gap between these for domestic penetration Further segmentation of domestic market for identifying the target customers Formulating marketing strategies to capture these target customers Studying the impact of changing environment Concept of cloud computing SWOT( Strengths, Weakness, Opportunities and Threat) analysis of cloud computing and on site implementation Identifying areas for further growth