Societal approach: The last approach is actually the broader view on CSR, companies are considered responsible to society

as a whole, because they are an integral part of it. The main idea behind this view is that business organizations operate by public consent (license to operate) in order to serve constructively the needs of the society. This societal approach, a new perspective on corporate social responsibility, appears to be a strategic response to changing circumstances and new corporate challenges that had not previously occurred; it requires organizations to fundamentally rethink their position and act in accordance with the complex societal context of which they are a part.