corporate marketplace of innovations market launch for crop protection

READY SET GO

A Melbourne based full service event management company Specialising in brand strong events Our tag line sums up what we can do for you: Inspired thinking Talented production Exceptional delivery

OUR PEOPLE
Our people come from all walks of life, and with years of experience in a diverse range of projects.
Representing RSG today... JO HARRISON MARKETING GEORGIA HARPER CREATIVE JANE HILL EVENT PRODUCER PETE RICKMAN TECHNICAL PRODUCER Other key team members include: DAVE DEVENY MANAGING DIRECTOR & EXECUTIVE PRODUCER JENNIFER MURPHY EVENT PRODUCER GREG HOEPNER DESIGN AND CONSTRUCTION MANAGER ANTHONY ARTMANN ONLINE PRODUCER CATHIE JOHNS BUSINESS ADMINISTRATION MANAGER

OUR PROCESS

A collaborative and communicative approach

OUR PROCESS
Structured, proven project management protocol based on AS 4915:2002

OUR EXPERIENCE

project 1 - shell technology roadshow

a platform to promote Shells industry leading technological capabilities, facilities and products in the areas of transport and mining an opportunity to develop some excitement in the industry around their brand and products took place in Brisbane, Melbourne and Perth. Attendees included around 300 existing key corporate clients, potential business prospects and media

project 2 - V-Power launch

5 days of engagement events at the V-Zone Objectives: excite, educate, engage Targets: Coles Express Staff Engagement (80 pax) Media and Blogger Engagement (20 pax) Shell Development Staff Engagement (200 pax) Motor Clubs and Shell V-Power Club Engagement (1500 pax) Barbagello Family Day (5000 pax)

SOME MORE OF OUR WORK

MYER POP-UP SHOP DESIGN RENDERINGS

CONCEPT DEVELOPMENT

CONCEPT EXECUTION

MYER POP-UP SHOP

SOUTHERN CROSS STATION

MYER CHRISTMAS PARADES AND CONCERTS

OUR PROPOSAL

CREATIVE ELEMENTS

themed around Australia as a hub of innovation for the growing Asian region make the event a BASF brand experience - strong branding throughout the venue and all collateral materials consistent with messages at similar BASF corporate events; and emphasis on sustainability and innovation an immersive, interactive environment that reects the core value of the BASF brand

THEME

TECHNOLOGY AND THE ASIA PACIFIC FOOD BOWL themed around Australia as a hub of innovation for the growing Asian regions produce demands and resources partnering innovation with the most fundamental of human needs - nutrition and health - and the promise of maximising resources and productivity

ELEMENTS OF THE THEME

SPACE DESIGN

free owing use of space to encourage immersion into the Innovations displays and connection with the BASF message separate areas for presentations, Marketplace of Innovations pods, and dining futuristic presentation area design juxtaposed with green elements to emphasise the relationship between innovation and agriculture for example: sleek planters with fruit trees and vegetables throughout the space garden of eden sitting areas for breakout chats featuring green walls

day one - technology

marketplace of innovations pod

day two - crop protection

presentation area

SUGGESTED VENUE melbourne showgrounds

located 6.5 km from the centre of the City and 20 minutes from Tullamarine Airport close proximity to city and airport make this venue convenient for attendees and press - maximising coverage of the event premium nishes and facilities including climate control, pa, toilet facilities & full wireless connectivity expansive outdoor areas and car parking

cocktails and canapes overlooking the exhibition space and movement during an exhibition

SAMPLE VENUE LAYOUT

GUEST INVITATION AND REGISTRATION

innovative invitation and guest registration; a laminated card invitation that is includes information for online registration/rsvp and BASF branding custom website for guest rsvp & registration the card also includes RFID and QR capability guests enter the venue using QR and use RIFD for declaring interest on various programmes during the events at completion of event, custom product foilos sent to guests and full activity report provided to BASF opportunity to conduct some survey activity and business to business communication ongoing

The Chemical Company

The Chemical Company

IN-VENUE FOOD & BEVERAGE

morning snacks - hearty fare, coffee, tea and juices lunchtime - hot and cold options, aussie menu & beverages afternoon snack - produce grazing station; fruit and snacks canapes - food bowl themed nger foods all day - grazing station with fruit and basf-branded crackers produce - all local provenance emphasis on sustainability, fresh food, avour and abundance in line with the BASF message

DAY 1 PROGRAMME

9.00 registration, light snacks served in entry lounge

2.00 media registration, light snacks served

2.30 - 4.30 welcome address and 9.30 - 11.00 welcome address and update on BASF group, Crop Protection introduction to BASF group, guided tour launch presentation of Marketplace of Innovations

11.00 guided tour of Marketplace of Innovations 12.00 light lunch served in mezzanine, overlooking the Marketplace of Innovations. BASF branding and video displays 1.00 end of part one of event

4.30 stakeholder registration; afternoon tea served (Mr Bruedermueller one on ones in lounge area) 5.30 external guest speaker 6.30 stakeholder roundtable & guided tour of Marketplace of Innovations 7.30 canapes and drinks served in Main Arena, light musical entertainment 8.30 end of event - selected stakeholder dinner

DINNER - DAY 1

internationally acclaimed Vue de Monde renowned for use of fresh produce and cutting edge technology in cuisine a perfect t for the innovations prole of BASF town car transfers from accommodations to venue and return

DAY 2 PROGRAMME

10.00 stakeholder registration, light snacks served in entry lounge 10.30 - 12.00 welcome address and speakers, Crop Protection launch presentation 12.00 light lunch served in mezzanine, overlooking the Marketplace of Innovations. BASF branding and video displays 1.00 guided tour of Marketplace of Innovations

2.00 guest speaker 3.00 customer workshop 3.30 guided tour of Marketplace of Innovations; media registration 4.30 media brieng 5.00 canapes and cocktail served in Main Arena, light musical entertainment 6.00 end of event

DINNER - DAY 2

Botanical Gardens Garden House private dining experience inside melbournes gorgeous botannical gardens, with views to the city customised menu and entertainment outdoor dining option town car transfers from hotel and to airport as required

PRODUCTION ELEMENTS

PRELIMINARY BUDGET PREPARED FOR INITIAL PRESENTATION ONLY AND IS SUBJECT TO CHANGE FURTHER TO CONCEPT DEVELOPMENT

PRODUCTION TIMELINE
hold the date cards sent to vips / presenters / key clients confirm all pod content, confirm all presenters confirm rsg as event producers confirm all entertainment & suppliers venue inspections with basf confirm venue refine event elements commence build pods debrief / evaluation all pod content to rsg client walk through all pods

aug

sep

oct

nov

dec

jan

feb

mar
show days presenter rehearsals

production meeting / sign off details

(pod design, entertainment, menus, floor plans, web site)

draft presentations sent to presenters

invitation to all staff, stakeholders and customers

commence bump in at venue

commence all speaker support and visual creation

INNOVATIVE EVENTS FOR INNOVATIVE BRANDS

THANK YOU