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  • Alcohol Advertising Group9 Section 2

    Enviado por

    Anil Kumar Sankuru
    20 visualizações8 páginas
    This document discusses alcohol advertising and whether further restrictions are needed. It notes that alcohol companies claim their ads do not promote underage drinking and follow voluntary industry guidelines. However, some ads may still appeal to youth by depicting increased energy from drinking or associating brands with pride. While ads cannot entirely avoid younger audiences, some suggest ads should have stronger warning messages about penalties for underage consumption. Overall, the document examines both sides of the debate around alcohol advertising and potential need for further policy changes.

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    Alcohol Advertising Group9 Section 2

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    This document discusses alcohol advertising and whether further restrictions are needed. It notes that alcohol companies claim their ads do not promote underage drinking and follow voluntary industry guidelines. However, some ads may still appeal to youth by depicting increased energy from drinking or associating brands with pride. While ads cannot entirely avoid younger audiences, some suggest ads should have stronger warning messages about penalties for underage consumption. Overall, the document examines both sides of the debate around alcohol advertising and potential need for further policy changes.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    20 visualizações8 páginas

    Alcohol Advertising Group9 Section 2

    Enviado por

    Anil Kumar Sankuru
    This document discusses alcohol advertising and whether further restrictions are needed. It notes that alcohol companies claim their ads do not promote underage drinking and follow voluntary industry guidelines. However, some ads may still appeal to youth by depicting increased energy from drinking or associating brands with pride. While ads cannot entirely avoid younger audiences, some suggest ads should have stronger warning messages about penalties for underage consumption. Overall, the document examines both sides of the debate around alcohol advertising and potential need for further policy changes.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 8

    ALCOHOL ADVERTISING

    One for the roaddrink black coffee!! By- Group9:


    Abhina Mudgal Anil Kumar Sankuru Anupam Sabat Namita Verma Naman Sreen Susan Chandy

    1.Should Spykes Have Been Stopped?


    Spykes didnt promote under age drinking. Ads are not the cause of alcohol abuse. Anti-alcohol groups assume that the public is too stupid to decide responsibly. The beer, the wine and the spirits industries have voluntary codes to regulate advertising behavior. Alcohol makers promote responsible consumption. Targeting respects diverse audiences.

    2.Ethical Duty
    Most advertisements of these companies have a warning message. They do not support underage drinking. No brand is completely truthful-they all highlight only positive features of their product. Ads follow the industry set standards.

    3.Misleading Ads/Images and Themes


    Depending on how the ads are placed in local media, and who is complaining about the ads. Strict guidelines to control the placement and regulations of alcohol advertising. Since the regulations are in place, there is no room for inappropriate ads in the media today. The regulations are voluntary and made by the alcohol companies themselves. The ways people think these ads are misleading is the placement of them.

    Contd....
    Few Ads that show that people will get more energy when they drink alcohol. Eg: Sparks, Four, Black Tiger etc.. Some Ads signifies Royalty/Pride/Respect by drinking alcohol Eg: Chivas regal, Johnnie walker etc..

    Contd....
    There are beer and liquor ads that show up on channels which the majority of the viewers are under the legal drinking age. Heineken had an ad that had two beers next to a gaming console that said its game time. Some companies do try and push the limits and make the ads seem appealing to the youthful market, but it is not their full intention. There is no feasible way to display ads for alcohol companies that will not been seen by the underage market.

    4.Need for Restrictions?


    Restricting or banning ads are ineffective to reducing alcohol consumption. There shouldnt be restrictions but. Should have a warning message at the end. Ads should mention the penalty for under age drinking. Ads are not aimed at expanding demand but at switching brands.

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