i

A STUDY ON EMPLOYEE MORALE AT PRICOL LIMITED COIMBATORE

By

T. GANGA DEVI
Reg. No. 71103631006
of KONGU ENGINEERING COLLEGE, Perundurai, Erode 638 052. A PROJECT REPORT Submitted to the FACULTY OF MANAGEMENT SCIENCES In partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

JUNE, 2005

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BONAFIDE CERTIFICATE
Certified that this project report titled A STUDY ON EMPLOYEE MORALE AT PRICOL LIMITED, COIMBATORE is the bonafide work of Ms. T. GANGADEVI who carried out the research under my supervision. Certified further, that to the best of my knowledge the work reported herein does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion of this or any other candidate

___________ Supervisor

_____________ Director

Viva-voce held on_________________

_______________ Internal Examiner

________________ External Examiner

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ABSTRACT The main focus of the study is to measure the level of employee morale at Pricol Ltd. This project emphasizes the importance of morale among the work force in achieving gains in human performance and productivity. Primary data collection was done through structured questionnaire. Secondary data was collected from company records and internet. Research design used in this study was descriptive research study. Stratified sampling method was followed. Conclusions were drawn based on the analysis of data collected from the employees in various grades. Statistical tools applied are simple percentage and chi-square. Recommendations were provided for enhancing the quality of the processes and personnel policies of the organisation. The steps for improving morale in the organisation are identified. The level of individual and group morale are identified in the organisation. This project provides detailed information about morale, where does it reside and what does it do. Pricol can implement job enrichment, job enhancement and self development training methods to improve the morale.

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ACKNOWLEDGEMENT

I express my deepest sense of gratitude to the God Almighty for the abundant blessing without which the study would have never been light of the day.

I here by acknowledge my sincere gratitude to the Kongu Institute of Technology Trust and Dr. A.M. NATARAJAN, Principal, Kongu Engineering College and the Management for giving me an opportunity to undergo M.B.A Degree Course and to undertake this project work. I wish to express my deep sense of gratitude to our Director Mr. P. Suresh Kumar M.Sc., M.B.A.,

owe

my

reverential

gratitude

to

my

faculty

guide

Mr. R. SOMASUNDARAM, M.E., PGDFPM., PGDM., for his valuable suggesting and constructive criticisms rendered at each stage of the project. Under his guidance I have been available to conduct the study and complete it successfully.

I express my thanks to Mr. ANTHONY THIYAGARAJAN, Manager, Human resources and other staff members at PRICOL ltd who kindly provided their helping hand for doing the project work.

I acknowledge the immense help rendered by family and friends without whom the effort would not have been possible.

CONTENTS

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Table of Contents Abstract List of Tables List of Charts Chapter 1 Introduction 1.1 Company Profile 1.2 About the Topic Chapter 2 Objectives, Scope and Limitations 2.1 Objectives 2.2 Scope of the study 2.3 Limitations Chapter 3 Research Methodology 3.1 Research Design 3.2 Sampling 3.3 Data Collection Method 3.4 Data Collection Instrument 3.5. Profile of the Questionnaire 3.6 Research Technique Chapter 4 Chapter 5 Chapter 6 Chapter 7 Analysis and Interpretation Findings Suggestions Conclusion Appendices References

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15 16 17

18 18 19 20 20 20 21 47 51 52 53 60

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LIST OF TABLES
Table No. 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 4.21 4.22 4.23 4.24 4.25 4.26 TITLE Distribution of respondents by their experience Respondents opinion about job satisfaction Respondents opinion about compensation Opportunities for improvement & self development Respondents opinion about working environment Respondents opinion about co-operation Job responsibilities Participative Management Policies& administration Practices Respondents opinion about workload Reasons for availing leave Respondents opinion about creative job Respondents opinion about job challenging Opportunities to update knowledge and skills Respondent opinion about setting goals Intervals for setting goals Appreciation for quality work Respondents opinion about providing suggestions Respondents opinion about social environment Respondents opinion about switching jobs Respondents opinion about acceptance of salary - cuts Involvement in job Job satisfaction vs grade level Intervals in Setting goals vs grade level Participative management vs grade level Workstress vs grade level Page No 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46

LIST OF CHARTS
Table No. 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 TITLE Distribution of respondents by their experience Respondents opinion about job satisfaction Respondents opinion about compensation Opportunities for improvement & self development Respondents opinion about working environment Respondents opinion about co-operation Job responsibilities Participative Management Policies& administration Practices Page No 21 22 23 24 25 26 27 28 29

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4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 4.21 4.22

Respondents opinion about workload Reasons for availing leave Respondents opinion about creative job Respondents opinion about job challenging Opportunities to update knowledge and skills Respondent opinion about setting goals Intervals for setting goals Appreciation for quality work Respondents opinion about providing suggestions Respondents opinion about social environment Respondents opinion about switching jobs Respondents opinion about acceptance of salary - cuts Involvement in job

30 31 32 33 34 35 36 37 38 39 40 41 42