CONTENTS

CHAPTER NO. 1 PARTICULARS PAGE NO.

INTRODUCTION

1 -28

RESEARCH DESIGN

28-36

COMPANY PROFILE

37-58

ANALYSIS AND INTERPRETATION FINDINGS, SUGGESTIONS AND CONCLUSION BIBLIOGRAPHY

59-100

101-102

103

ANNEXURE

LIST OF TABLES

TABLE NO. 1

CONTENT OF TABLE TABLE SHOWING AGE GROUP OF THE RESPONDENTS TABLE SHOWING GENDER OF THE RESPONDENTS TABLE SHOWING MARITAL STATUS OF THE RESPONDENTS TABLE SHOWING OCCUPATION OF THE RESPONDENTS TABLE SHOWING AWARENESS OF VARIOUS RANGE OF RAYMOND PRODUCTS AMONG RESPONDENTS TABLE SHOWING THE INFLUENCE ON PURCHASE DECISION OF RAYMOND

PAGE NO. 64

66

68

70

72

74

TABLE NO. 7

CONTENT OF TABLE TABLE SHOWING THE PREFERENCE OF FABRICS USED BY RAYMOND AMONG THE RESPONDENTS TABLE SHOWING FREQUENCY OF PURCHASING RAYMOND FABRICS TABLE SHOWING REASONS FOR USING RAYMOND FABRICS TABLE SHOWING PREFERENCE OF RAYMOND FABRICS FOR SHIRTING TABLE SHOWING THE OPINION ON CHOICE OF COLOUR FOR TAILORED CLOTHINGS OF RAYMOND TABLE SHOWING TYPES OF CONSISTENCY FOLLOWED BY RAYMOND FABRICS TABLE SHOWING THE OPINION ON THE STANDARD OF RAYMOND WITH INTERNATIONAL BRANDS TABLE SHOWING PURCHASE OF OTHER RAYMOND PRODUCTS APART FROM RAYMOND FABRICS

PAGE NO. 76

78

80

10

82

11

84

12

86

13

88

14

90

TABLE NO. 15

CONTENT OF TABLE TABLE SHOWING RESPONSE ON LUXURY PRODUCTS OF RAYMOND TABLE SHOWING OPINION ON WOOLEN CLOTHES OF RAYMOND TABLE SHOWING OPINION ON PRICING FOLLOWED BY RAYMOND WHEN COMPARED TO COMPETITORS IN THE MARKET TABLE SHOWING EFFECTIVENESS OF PROMOTIONAL TOOLS FOR RAYMOND PRODUCTS TABLE SHOWING THE RESPONSE IN PROVIDING NECESSARY INFORMATION TO SATISFY PURCHASE DECISION TABLE SHOWING SATISFACTION LEVEL ON USING RAYMOND FABRICS TABLE SHOWING RESPONSE FOR RECOMMENDING RAYMOND PRODUCT IN FUTURE

PAGE NO. 92

16

94

17

96

18

98

19

100

20

102

21

104

LIST OF GRAPHS

TABLE NO. 1

CONTENT OF TABLE GRAPH SHOWING AGE GROUP OF THE RESPONDENTS GRAPH SHOWING GENDER OF THE RESPONDENTS GRAPH SHOWING MARITAL STATUS OF THE RESPONDENTS GRAPH SHOWING OCCUPATION OF THE RESPONDENTS GRAPH SHOWING AWARENESS OF VARIOUS RANGE OF RAYMOND PRODUCTS AMONG RESPONDENTS GRAPH SHOWING THE INFLUENCE ON PURCHASE DECISION OF RAYMOND

PAGE NO. 65

67

69

71

73

75

TABLE NO. 7

CONTENT OF TABLE GRAPH SHOWING THE PREFERENCE OF FABRICS USED BY RAYMOND AMONG THE RESPONDENTS GRAPH SHOWING FREQUENCY OF PURCHASING RAYMOND FABRICS GRAPH SHOWING REASONS FOR USING RAYMOND FABRICS GRAPH SHOWING PREFERENCE OF RAYMOND FABRICS FOR SHIRTING GRAPH SHOWING THE OPINION ON CHOICE OF COLOUR FOR TAILORED CLOTHINGS OF RAYMOND GRAPH SHOWING TYPES OF CONSISTENCY FOLLOWED BY RAYMOND FABRICS GRAPH SHOWING THE OPINION ON THE STANDARD OF RAYMOND WITH INTERNATIONAL BRANDS GRAPH SHOWING PURCHASE OF OTHER RAYMOND PRODUCTS APART FROM RAYMOND FABRICS

PAGE NO. 77

79

81

10

83

11

85

12

87

13

89

14

91

TABLE NO. 15

CONTENT OF TABLE GRAPH SHOWING RESPONSE ON LUXURY PRODUCTS OF RAYMOND GRAPH SHOWING OPINION ON WOOLEN CLOTHES OF RAYMOND GRAPH SHOWING OPINION ON PRICING FOLLOWED BY RAYMOND WHEN COMPARED TO COMPETITORS IN THE MARKET GRAPH SHOWING EFFECTIVENESS OF PROMOTIONAL TOOLS FOR RAYMOND PRODUCTS GRAPH SHOWING THE RESPONSE IN PROVIDING NECESSARY INFORMATION TO SATISFY PURCHASE DECISION GRAPH SHOWING SATISFACTION LEVEL ON USING RAYMOND FABRICS GRAPH SHOWING RESPONSE FOR RECOMMENDING RAYMOND PRODUCT IN FUTURE

PAGE NO. 93

16

95

17

97

18

99

19

101

20

103

21

105