2.

Case Study: The OD Expert appointed to conduct the Action Research Programme could not complete the work in Simpson & Co,. Later it was learnt that the HR executive of the company informed him that it requires the background of Psychology and Counseling in which the OD Expert was not qualified. The newly appointed OD expert made a mention of the fact that Organizational Development is concerned with application of Behavioral Science knowledge to help organizations achieve greater effectiveness and not of counseling. The Company is 23 years old and has operations in 16 centers in India and involved in catering the Consumer products to domestic and offshore consumers. 1. Do you agree with the second statement? Substantiate. 2. How to organize the Action Research in this company?