EMAMI products enjoy a wide appeal in India and the world over - wherever benign personal care products

s are needed. Emami products leverage a number of positives high efficacy, quality consistency and consumer relevance - emerging from a resurgent Indian brand. The Company created a strong portfolio of more than 270 products across the skin care, hair care, rubificients, ayurvedic medicines and ayurvedic health segments, among others.

The Company strengthened its industry position through the following initiatives: Aggressively marketed existing as well as new products. The Company invested ` 280 crores, in advertisement and promotions of which 25% was invested in new brands. Introduced effective and innovative products to provide consumers with especially in Boroplus Healthy and Fair Winter Cream, intensive skin therapy cream and sun protection lotion Revamped Zandu balm packaging to counter duplication and marketed aggressively through various campaigns like Dabangg song, cricket team campaign and so on Widened direct reach from 4.25 lac to 4.5 lac retail outlets, strengthened teams for Health Care and Modern Trade divisions and implemented Project Swadesh to enhance distribution efficiency These combined initiatives are expected to increase the use of Emami products among the existing users on the one hand and extend their use among new consumers on the other.

Vision
Making people healthy and beautiful, naturally

Mission
Mission
To contribute wholeheartedly towards the environment and society, integrating all our stakeholders into the Emami family

To make Emami synonymous with natural beauty and health in the consumers mind To effectively manage talent by building a learning organisation To strengthen and foster strong feelings of oneness within the Companys employees To drive growth through quality and innovation in products and services To uphold Corporate Governance principles To encourage decision making abilities at all organisational levels