Baby care industry

Presented by
Abhinav Srivastava
Roll no -200710010
 INTRODUCTION
 In the baby care industry there are many
companies involve and they are playing a
vital role , to protecting our children and
they are provide various different variety of
products like as shampoo, powder, oil etc
and baby’s skins are very sensitive and these
products are not react on the baby’s skin .
 HISTORY
 Baby care unit was founded more than 120
years ago on a revolutionary idea: Doctors
and nurses should protecting our child
different ways .
 Porter’s Industry analysis: Five forces model

Potential entrants

Threats from
new entrants
Bargaining Bargaining
power of Industry competitors power of
suppliers powers
Rivalry among
Suppliers existing firms Buyers

Threat of
substitute
products or
services Substitutes
 Porter’s Industry Analysis
 Internal Rivalry  - Moderate
 The major drug industry
◦ Highly regulated
◦ Increase in generic drugs
 Competitors Differentiation by:
◦ Safety, cost, and ease of use
◦ Value perception primary driver
 Direct-to-Consumer
◦ Increased from 2000 to 2006
 Medical Research Grants
 Increased from 2000 to 2006
 New Entrants 

Threat of New Entrant – Moderate

Drug industry
1.Global expansion and global competitors on
the rise

Major drug makers tried to counter:

1.Minor alterations to old formulas
2.Similar products with new patents
 Substitutes
 Substitutes are very Low
 Generic Medicines
◦ The largest segment of substitutes
 Major Retailers
◦ “Private label” or “house brand” non-prescription
products 
 Homeopathic Alternatives
 Aging baby-boomers
 Supply Power

 Raw Materials
◦ The industry enjoyed limited supplier power
◦ And the bargaining power of supplier is High

Buying Power

 Bargaining power of Buyer - High

 STRUCTURE

 Baby care industries are divided variety of

product and different - different segments
and age group of children, and they have
Divisional organization structure according to
their product line .
Organization Structure
 Mission Statement

 Baby care industry target to the children &

provide branded products and services of
superior quality .
 Improve the lives of the world's consumers,
now and for generations to come.
  To take care of our baby by of their products.
 The Vision

“Be, and be recognized as, the best consumer products and

services company in the world.”

Values
vii. Integrity
viii.Passion for Winning
ix. Leadership
x. Trust
xi. Ownership
 OBJECTIVES
 Build existing core businesses into stronger
global leaders
 Grow leading brands, big countries, winning
customers
 Develop faster-growing, higher-margin with
global leadership potential
 Swot Analysis
Strength Weakness

Ø Large scale of operations  Customer concentration

Ø Strong branding  Low R& D investment
Ø Product innovation  Local manufacture are make
Ø Developing markets infrastructure Duplicate product
Ø Use high standard of quality
 SWOT Analysis
Opportunities Threats

Ø Developing markets  Competition from MNCs

 Increase in prices of raw materials
Ø Barrier for new firm
Ø Make different Varity of product
Ø People prefer branded product
 STRATEGIC
Ø BUSINESS STRATEGIC
Baby care industry follow differentiation strategy because of
high cost of the product.
Ø CORPORATE STRATEGIC
Baby care industry follow Growth strategy because there are
many opportunity .
Ø FUNCTIONAL STRATEGIC
Baby care industry follow the Marketing strategy .
Major players
Baby Care Products

Recommendation
Consumers will pay a premium for products that offer
improvements over either private-label products or the brands they
have bought for years.
 Product innovation must be regular with visible improvements year
Constantly.
 Product innovation must be designed to constantly "up-scale"
consumer Preferences.
 This “up-scaling” of consumer tastes is not just for affluent
consumers.
 These strategies of innovation and pricing can be used to break into
developing economies
 Conclusion
India Baby care market to 2013", baby care market in
India has experienced growth over the past few years
due to changing consumer mindset and increasing
penetration of baby care products. Rising income
level, better product availability and increasing
awareness have significantly transformed the baby
care products industry landscape.
THANKYOU