BEER QUESTIONNAIRE

NAME: AGE: _____ PROFESSION:

DATE:

WE WOULD LIKE TO ASK ABOUT YOUR DRINKING PATTERNS OF BEER

1. Do you drink beer?

a) Yes b) No

2. How often, on the average, do you usually have a beer?

a) b) c) d) e) every day at least once a week but not every day at least once a month but less than once a week more than once a year but less than once a month once a year or less

3. When buying beer, you choose it on the basis of _____________? Fill in the blank
a) b) c) d) e) Taste/Flavor Price Alcohol percentage Brand Other

4. Where would you typically buy beer for consumption at home?

a) b) c) d) e) WINE SHOP PREMIUM LIQUAR STORE BAR&RESTURANT SUPER MARKET OTHER

5. What kind of beer do you drink?

a) MILD b) STRONG c) WORTH MORE d) Economy

6. Which brands of the beer do you like the most?

a) Miller

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b) c) d) e) f) g) FOSTERS K.O Budweiser Heineken Corona K.F h) OTHERS

7.

Does cost of the product influence your purchase?

a) YES b) NO

8. Are you willing to change the brand if you are given any offers?
a) b) YES NO

9. Do you make up your mind before coming to the outlet?

a) b) YES NO

10. Does visibility affects your purchase?

a) YES b) NO

11. What influences your decision at the last moment?

a) b) c) d) e) f) g) h) Visibility Price Offers Brands Visibility Price Offers Brands

12. What influences your decision at the last moment?

13. What makes you to try a new brand?

a) Price b) Offers c) Ads

d)

Influence by your friends

14. How loyal are you to your current brand?

a) Sincere

BEER QUESTIONNAIRE
b) Often variability c) Doesnt matter

BEER QUESTIONNAIRE