UNIVERSITY OF MUMBAI

PROJECT ON A STUDY INTO THE BUYING BEHAVIOUR IN LIFE INSURANCE (STRATEGIC MANAGEMENT)

MASTER OF COMMERCE (BANKING AND FINANCE) SEMESTER 1 2013-14

In Partial Fulfillment of the Requirement under Semester Based Credit and Grading System for Post Graduates (PG) Programme under Faculty of Commerce

SUBMITTED BY PRATIK LAWANA ROLL NO: 12

PROJECT GUIDE Dr. Rajeshwary G

K.P.B. Hinduja College of Commerce, 315 New Charni Road, Mumbai-400004

M.COM (BANKING & FINANCE) 1ST SEMESTER

A STUDY INTO THE BUYING BEHAVIOUR IN LIFE INSURANCE

SUBMITTED BY PRATIK LAWANA ROLL NO: 12

CERTIFICATE

This is to certify that Mr. Pratik Lawana of M.Com. Banking and Finance Semester 1st [2013-14] has successfully completed the Project on A Study into the Buying Behaviour in Life Insurance under the guidance of Dr. Rajeshwary G.

Project Guide

Course Coordinator

Internal Examiner

External Examiner

Principal

Date: Place: Mumbai

DECLARATION

I Mr. Pratik Lawana the student of M.Com-Banking and Finance, 1st semester [2013-14], hereby declare that I have completed the project on A Study into the Buying Behaviour in Life Insurance.

The information submitted is true and original to the best of my knowledge.

Pratik Lawana

(Signature)

ACKNOWLEDGEMENT

With great pleasure I think My Project Guide as well as Coordinator of K.P.B Hinduja College of Commerce Dr. Rajeshwary.G, for being an inspiration in the completion of this project. I thank her for her invaluable help provided during the completion of this project. I also thank her for providing me guidance and numerous suggestions throughout the project. I am thankful to the librarians who gave me full support with the available resources. I express my deep gratitude to all my college friends and family members whose efforts and creativity helped us in giving the final structure to the project work. I am also thankful to all those seen and unseen hands and heads, which have been help in the completion of this project work.