Project Description Template Strategic objective: SO 1: Spread of HIV in the Momase region of Papua New Guinea is reduced Relevant

IRs and sub-IRs for this project (with corresponding Results Framework numbers): IR 1: Correct and consistent condom use increased IR 1.1: Knowledge about HIV transmission improved IR 1.2: Condoms widely available in Momase IR 1.3: Social acceptance of condom use increased IR 2: Perinatal HIV transmission reduced IR 3: Accessibility improved and usage increased of HIV testing IR indicator stated in QQTP terms:

The percentage of women and men aged 15-49 who have both had more than one sexual partner in the past 12 months and who used a condom during their last penetrative intercourse increased by 50 percent.
PART ONE Name of project component/activity cluster: 1. Mobilization Brief narrative description Target audience(s) Timing of activities (year/ quarter) Year 1/Q1 and Q2 Frequency of activities (how often) Duration of activities (how long) Implementing entity

This cluster of Once in a We anticipate UNAIDS Papua New activities would concerted way at spending three Guinea be focused on the very months HIV/AIDS making beginning of the establishing secretariat connections with project. relationships with International relevant However, we the larger organizations organizations will remain open organizations and (CARE, Oxfam, and to further six months making etc.) governmental relationships as contacts with the Local bodies in the the project smaller, local organizations field that have an progresses. organizations. and NGOs interest in reducing the spread of HIV. Rationale: UNAIDS has the resources and gravitas necessary to make contact with the government and local agencies, so it only makes sense that it would take the lead on this front. Also, making these contacts is vital to ensure local cooperation with UNAIDS' efforts in fighting HIV. Additional comments: This step is vital to ensuring project sustainability. Local buy-in will ensure that many of the benefits of the program exist long after UNAIDS exits the project.

Name of project component/activity cluster: 2. Organizational Capacity Development Brief narrative description Grants would be made to the national AIDS Council Secretariat in order to increase their capacity, something which would help to support their prevention targets. Grants would also be make to small local NGOs and other organizations that deal with the HIV/AIDS problem to increase their ability to respond effectively to the issue. Rationale: Building up organizational capacity is important to ensure that the problem can be faced in a way that is costeffective for UNAIDS. If UNAIDS is working to building capacity in all of these organizations, it gives UNAIDS a smaller footprint and allows the PNG organizations to spearhead most of the activities. Additional comments : We cannot achieve any level of scale without this step. Without relying on the existing capacities of local organizations, UNAIDS cannot possibly achieve its goals with the budget and timeframe allotted to it. Target audience(s) Timing of activities (year/ quarter) Beginning in Year 1/Q3 Frequency of activities (how often) This will be done on a rolling basis as grant opportunities emerge. Duration of activities (how long) We anticipate continuing these activities until the final year of the project Implementing entity UNAIDS

Papua New Guinea AIDS Council Secretariat Local organizations and NGOs

Name of project component/activity cluster: 3. Supply and Demand Enhancement Brief narrative description This cluster aims Target audience(s) Timing of activities (year/ quarter) Beginning Frequency of activities (how often) This will be done Duration of activities (how long) These activities Implementing entity UNAIDS

The Papua

to improve the quality of HIV education by encouraging the creation of classroom curricula, radio plays, community plays and written notices (like billboards) regarding HIV.

This education will be geared toward improving demand for condoms, as well. Rationale: It is important, especially, for the Ministry of Education to work with USAIDS to develop a comprehensive HIV/AIDS curriculum so that correct knowledge regarding the disease can be given to young people (ideally before they become sexually active). Radio and community plays help to reach an audience that may not be educated or know how to read and present information about HIV/AIDS in an instructive, yet entertaining way. Additional comments: Scale is the biggest potential accomplishment of these activities. If every school in Momase can incorporate HIV/AIDS education, many thousands of children will be educated at a relatively low cost. Radio plays, also, are a huge accomplishment, as far as scale goesespecially considering that radio is the most popular form of electronic entertainment in Papua New Guinea.

in Year New Guinea 1/Q2 Ministry of Education Local organizations and NGOs who would be willing to assist with community theater, for example School-age children General audiences

throughout the project cycle, but development of curricula will be a major focus at the beginning

will continue throughout all of the project cycle

Papua New Guinea Ministry of Education Local organizations Radio stations

Name of project component/activity cluster: 4. Knowledge Generation, Management and Dissemination Brief narrative description Target audience(s) Timing of activitie s (year/ quarter) Year 1/Q1 and Q2 Frequency of activities (how often) This will be done once at the very beginning of the project Duration of activities (how long) This activity cluster should take approximately six months to complete Implementing entity

This activity cluster would be focused on getting all of the information relevant to making our information campaign a success, mostly. Therefore it will

The Papua New Guinea National AIDS Secretariat Existing materials and research done by UNAIDS, PEPFAR, etc.)

UNAIDS

revolve around doing research into best practices regarding HIV/AIDS education, taking the local culture and norms into account Rationale: UNAIDS would be working with the National AIDS Secretariat because that governmental organization is most likely to have the kind of knowledge that UNAIDS would need to construct an effective program readily available. Additional comments : This step will help to achieve scale because it will ensure that our programs are culture-specific and are following already-established best practices.

Name of project component/activity cluster: 5. Material Assistance Brief narrative description This would mostly consist of direct expenditures on the part of UNAIDS for services rendered (salaries for local employees, travel costs, etc.) Target audience(s) Timing of activities (year/ quarter) Year 1/Q1 Frequency of activities (how often) This will be something that is done throughout the project life cycle but the targeting of high-risk groups will be most aggressive at the beginning Duration of activities (how long) As with the frequency, the duration of these activities will be throughout the project Implementing entity UNAIDS

UNAIDS would also print brochures about HIV/AIDS and distribute condoms in areas where they are difficult to find. Rationale: UNAIDS needs to carry out most of these activities because it is the only organization that has the resources to do so in this area of Papua New Guinea. We are targeting at-risk groups with condom and brochure distribution because the vast majority of new HIV infections comes from these groups. Additional comments: Aggressively targeting high-risk groups would have the effect of putting out the biggest firesso to speakat the very beginning of the project, thereby helping to stem the HIV infection rate early while other aspects of the

Local employees (interpreters, drivers and the like) At-risk groups (sex workers, truck drivers, those living in urban centers, etc.)

project are implemented.

Name of project component/activity cluster: 6. Individual Capacity Development Brief narrative description Target audience(s) Timing of activitie s (year/ quarter) Year 1/Q3Year 3/Q4 Frequency of activities (how often) Concerted training efforts would be made every quarter, or so Duration of activities (how long) These activities will take place over the entire course of the program. Implementing entity

This activity cluster would mostly consist of a training of trainers approach. Focus of this training would be on HIV-prevention techniques.

Trainers, who would generally be tribal, religious and community leaders, along with health professionals, unions and large privatesector companies

UNAIDS the Papua New Guinea national government (likely the Ministry of Education)

Rationale: A training of trainers is important because it allows much of the groundwork of HIV/AIDS education to be handled directly by individuals at the local level. We are focusing on community leaders because they have alreadyexisting legitimacy amongst their people. Private-sector employersespecially large oil companiesare a key ally because they have at-risk employees and do not wish to see them become sick with the disease. Additional comments: This is a key sustainability step because this training can go on long after UNAIDS has exited the program. The trainers that we train can, in turn, train more trainers, etc. Obviously, this also has scale implications. PART TWO Scale Plan The scale plan involves several facets:

Getting a comprehensive HIV/AIDS curriculum implemented in every school in Momase Successfully airing radio plays about HIV on popular radio stations Training trainers who will do the same with more potential trainers Capacity development, especially of the National AIDS Council Secretariat, will help to dramatically scale up their operations.
Sustainability Plan Our sustainability plan has two primary facets:

The training of trainers will definitely go a long way toward sustaining benefits because knowledge about HIV/AIDS will continually percolate through communities where these trainers exist Mobilizing community resources will ensure sustainability because it will create a high level of local buy-in of our program

Exit Plan

Our exit plan is a phase down and phase out plan. Ideally, as we enter the third year of the program, we will have succeeded in slowing down the rate of new HIV infections quite substantially (with our aggressive targeting of high-risk groups). Once that is done, we will be able to reduce our operational footprint and pass most parts of our program on to both the national government and small community-based organizations. If the spread of HIV has been reduced enough, the cost of maintaining the program's benefits will be negligible. Therefore, the benefits of the program should be maintained without much trouble.