Jams and Crushers market Rs.1000 crore Growth % = 10-15% / year Initial investment required Rs.

s.10-15 lakh Pulp, boiler machines are required; better to establish plant in a hilly area Buy seasonal fruits from farmers in bulk to avail huge discounts From Karnataka to himachal, fruits are bought by mapro and distribution is mainly through trucks Strawberry season from January to end of April. Procurement starts from March when prices are relatively less. Price in Jan= R.300/kg ; in March = Rs.30-50/kg Pulp can be stored for 2 years at -18C QA- Microbiological tests(basic sanity test) Lab tests include tests for sweetness(bricks), acidity, viscosity, preservative level Then packaging is done and brought to warehouse; from where it is dispatched to Delhi, Gujarat, pune, goa, Bangalore wholesalers who in turn sell it to retailers Distribution through nearly 80k shops in western india.

According to retail consultancy firm Technopak Advisors Pvt. Ltd, the jams and jelly market is valued at Rs.125-130 Cr and the crushes, squash market at Rs.165 Cr at the end of 2010. Both the jams and crushes markets are growing at 8-10% p.a. The organized jams market accounts for 8-10%, while the organized squash market is less than 5% of the overall squashes market.