BRITINEY JOHANSON

22307 Virtuoso, Irvine, CA 92620 317.452.2809 britiney.johanson@yahoo.com

PR O FESSIO N AL SU M M AR Y:

Fortune 50 marketing professional with an emphasis in digital marketing and creative services. Strong expertise in developing and executing strategic marketing campaigns for brands in a variety of industries.
SKILLS:

Agency / in-house PPC Advertising Online Display and Mobile Search Engine Marketing Social Media EXPER IEN C E:

Cross-Channel Marketing Project Management (Basecamp) Campaign Tracking & Analytics Graphic / Web Design (Adobe CS5) Media Planning and Buying

Creative Direction Email Marketing Microsoft Office Suite Corporate Communications Event Planning

State Farm Insurance- Digital Media Analyst

Lead analyst on online / mobile display, video, search engine marketing (SEM), social media and emerging media campaigns with annual budgets of $200+ million for a multi billion dollar organization. Strategic digital advertising partner for key platforms, such as MLB, NBA, NFL, MTV as well as other large national sponsorships. Oversaw development and launch of several multi-million dollar SEM campaigns, accounting for the 5th largest spend on Google in the world. Provided direction to multiple global ad agencies and media vendors. Decided on campaign Key Performance Indicators (KPIs) to best achieve the organizations goals. Key enterprise contact for digital media consulting in order to drive sales and increase ROI. Regularly presented campaign Pay Per Click (PPC) and Cost Per Action (CPA) analysis and reporting, as well as industry/competitive insights with internal business partners. Co-lead on the implementation of a company wide collaborative targeting effort that will result in multi-million dollar savings to the organization.

May 2012 September 2013

SD Advertising Agency-Director of Marketing

Managed the development and execution of marketing campaigns for clients in a wide range of industries in a fast paced creative environment. Oversaw creative, media planning, production, project scheduling and budgets. Worked as liaison between client and creative teams. Promoted after 3 years as marketing manager and 2 years as a marketing coordinator/graphic designer.
ED U C ATIO N :

May 2007 May 2012

Masters of Business Administration Ball State University, GPA: 3.7 Bachelors in Computer Graphics with Marketing Minor Indiana Wesleyan University, GPA: 3.9, Magna Cum Laude

Spring 2012

May 2007