“MARKET RESEARCH OF

BRANDED AND
NON -BRANDED
FOOTWEAR” PRESENTED BY

BHOLENDRA
VARMA
ID - 2K8PGD015
MO.- 9457315809
 COMPANY HISTORY
q KANPUR TRADING PRIVATE LIMITED {KTPL} INTRODUCED
GHARI
DETERGENT & POWDER IN FMCG SECTOR.
q KTPL STARTED ITS BUSINESS WITH LOW BUDGET
q AFTER SOMTIME, IT’ IS CONVERTED INTO ROHIT SURFACTANTS
PVT. LTD.
{LEATHER & FOOTWEAR DIVISION} .
q RSPL MARKETS A LEATHER FOOTWEAR BRAND IN INDIA BY THE
COMPANY PROFILE

CHAIRPERSON - MR. MURLIDHAR

MD - MR. MANOJ KUMAR
PRODUCT - SHOES
BRAND NAME - RED DHIEF
PRODUCTION - 90,000 SQ. FEET PER MONTHS
HEAD OFFICE - PANDU NAGAR
FACTORY - DADA NAGAR{KANPUR}
MAIN MARKETS - U.P ,BIHAR ,PANJAB ,HARYANA ,GUJRAT ,DELHI
MAHARASHTRA ,CHANDIGAD ,RAJSTHAN
,C.G.
 NEED OF MARKET RESEARCH,WHY??
qTO IDENTIFY EXACT MARKET DEMAND.

qTO IDENTIFY CUSTOMER CHOICES.

qTO IDENTIFY COMEPETITER STRATEGY.

qTO CREATE THE NEW MARKET WITH DIFFERENT STRATEGY.

qTO PROVIDE BEST QUALITY AS WELL AS SATISFACTION OT

THE
CUSTOMER.
qTO KNOW THE MARKET TREND.

qTO PROMOTE THE SALES UPTO HIGH LEVEL.

 OBJECTIVE OF RESEARCH

qRED CHIEF WANTS TO FIND OUT THE EXACT

PROBLEM OF CUSTOMER .

qRED CHIEF WANTS TO PROVIDE BEST LEATHER

SHOES TO ITS CUSTOMER IN COMPARISION TO ITS
COMPETETIORS SUCH AS ACTION, LIBERTY, BATA ETC.

qIDENTIFY THE MARKET SHARE

qLIKENESS OR DISLIKENESS OF TEENAGERS

qBRAND NAME
 RESEARCH METHDOLOGY

qTARGET AUDIENCE
ü STUDENT
üSERVICEMAN
üBUSINESSMAN
üOLD AGE PERSON

qSAMPLE SIZE
qPREPARATION OF SURVEY
qSTATISTICAL ANALYSIS
ü PERCENTAGE
üAVERAGE
üSUM
üGRAPHS & TABLES
 THE RESEARCH PROCESS
qPROBLEM DEFINITION

qRESEARCH OBJECTIVE

qSOURCE OF DATA

RANDOM SAMPLING

qDATA COLLECTION

qDATA ANALYSIS

qREPORT/ PRESENTATION
COMPARISION OF MARKET SHARE OF RED CHIEF OVER FOOTWEAR
DIVISION

BRAND STOCKED BY RETAILER

MARKET SHARE OR VARIOUS

BRANDS AS PER RETAILER
MARKET SHARE ON DIFFERENT
TYPES OF FOOTWEAR
Category of leather footwear
purchaser

SEASONAL SALES OF FOOTWEAR

Category of people to wear footwear

PREFERANCE OF FOOTWEAR
BY CUSTOMER
 LIMITATIONS OF STUDY

2. This Report is only based on Kanpur city.

4. Retailers hesitate to give the answer to some

question like profit margins

6. Some time respondent do not correct answer.

8. Money is constraint to limit her scope of the

study.

10.Time was also a constrain.

 FINDINGS

qTHE CUSTOMER OF RED CHIEF IS VERY LESS IN COMPERISION OF

OTHER
BRAND SHOES.

qBASICALY RED CHIEF PROVIDE BEST LEATHER BUT IT HAS NO

STYLISH
DESIGN IN COMPERISION OF OTHER BRAND.

qMOST OF THE CUSTOMRS PREFER P.U. SOLE INCOMPERISION OF

OTHER
TYPE OF SOLE SUCH AS EVA, TPR ETC.

qRED CHIEF SELL ITS PRODUCT FROM ITS DIPPO FROM WHICH IT
HAS NO GUD MARKET OVER THE UP BASICALY IN KANPUR,
LUCKNOW.
 FINDINGS CON’T………
…….
qTHE STUDENT ARE INFLUENCED WITH RANGE, DESIGN, STYLE
AND COMFERTBILITY.

qLOOK OF THE LEATHER SHOES.WHEREAS THE SERVICE CLASS

PERSON AND BUSINESS CLASS PERSON EMPHASIZE ON MORE
PRICE , QUALITY,
DURABILITY, DISCOUNT{IF ANY} AND ALL GUARANTEE PERIOD.

qNEW BRANDS ARE EMERGING IN THE MARKET OTHER THAN

EXISTING ONE’S AND THE Y CAPTURING SOME BIG MARKET
SHARE. THESE BRANDS INCLUDE FRANCO, LEONE, P
 CONCLUSION

SO FROM THE WHOLE RESEARCH I FIND THAT NO

DOUBT “RED CHIEF” HAS A GUD MARKET ALL OVER THE
INDIA BUT SOME WHERE IT IS BACK OUTSIDE FROM THE
MARKET. THERE IS SIMPLE REASON BEHIND ITS FAILURE
IN SOME WHERE

qLACK OF MORE ADVERTISEMENT.

qDIFFERENCE IN PRICE BETWEEN RETAILERS AND ITSELF
qDISCOUNT ALLOWED FROM ITS DIPPO IS MORE THAN
RETAILERS ‘ DISCOUNT.
qTHEY DON’T MEET THAT RETAILERS WHO SELL MORE
COMPETETIOR’S
PRODUCT.
 SUGGESSION

qCompany should provide equal discount

retailers.

qPrint media impact for long time and gives

detailed information but electronic media is best
for advertisement but it impact for a short time.

qAlthough Impact is for short time. But we know

repeated action leads to
learning behavior.

qCompany should be dynamic in nature with the

changing fashion trends in style.
SUGGESSION CON’T…………

qDuring the survey we have analyzed that

hording and banners plays a role of capture
the market, so hoardings and banners should
be placed at the main place, cross road and
offices of city.

qCompany should have its own exclusive

retail outlet in the main market.

qProper visit of company executives is

necessary as the retailers are motivated by it.

qPrint media is also sued as promotional

activity and it is cheaper as compared to
audio/visual media.
 n k y o u
T h a
QUER
IES
?