A SUMMER TRAINNING PROJECT REPORT

ON

INFLUENCE OF ADVERTISING ON CONSUMER BEHAVIOUR WITH SPECIAL REFERENCE TO AIRTEL

A report submitted to Mahamaya Technical University for the partial Fulfillment of MBA Degree

2013-14

Under the Guidance of:

Prof. Shivranjan sir.

Submitted BY:IRSHAD AHMAD LONE MBA - IIIrd Sem. Roll No. (1227270026)

Greater Noida Institute of Technology MBA Institute- Code: 272 7, Knowledge Park-II, Greater Noida (U.P)

2013-14

GNIT MBA INSTITUTE

7, Knowledge Park-II, Greater Noida Date: __________ CERTIFICATE

This is to certify that the Summer Training Project Report entitled INFLUENCE OF ADVERTISING ON CONSUMER BEHAVIOUR WITH SPECIAL REFERENCE TO AIRTEL being submitted by Mr.IRSHAD AHMAD LONE student of GNIT MBA Institute Third Semester for partial fulfillment of the requirement MBA is a record of an independent work done by him under my guidance and supervision.

Director

Concerned Faculty Guide

DECLARATION

I, IRSHAD AHMAD LONE to declare that the project report entitled

INFLUENCE OF ADVERTISING ON CONSUMER BEHAVIOUR WITH SPECIAL REFERENCE TO AIRTEL being submitted to the MAHAMAYA TECHNICAL

UNIVERSITY for the partial fulfillment of the requirement for the degree of Master of Business Administration is my own endeavors and it has not been submitted earlier to any institution/university for any degree.

Place: Gr. Noida Date:1-10-2013

IRSHAD AHMAD LONE MBA (3TH SEM)

CHAPTERS

Title Preface Acknowledgement

PAGE NO.

(i) (ii)

1.

INTRODUCTION ABOUT BHARTI AIRTEL

1-44

2.

INTRODUCATION ABOUT TOPIC

45-64

3. 4. 5.

LITERATURE REVIEW RESEARCH METHODOLGIES DATA ANALYSIS AND INTERPRETATION

65-67 68-72 73-83

6. 7. 8. 9. 10. 11.

FINDINGS RECOMMENDATIONS LIMITATIONS CONCLUSION BIBLOGRAPHY ANNEXURE

84 85 86
87-88

89 90-92