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Cultura Documentos
Type
Public
Traded as
Industry
Founded
Headquarters
Area served
Worldwide
Key people
Lee Kun-hee
(Chairman)
Lee Jae-yong
(Vice chairman)
Kwon Oh-hyun
(Vice chairman and CEO)
Products
Revenue
Operating income
Profit
Total assets
Total equity
Employees
221,726 (2012)[1]
Parent
Samsung Group
Website
www.samsung.com
This article contains Korean text.Without proper rendering support, you may see question marks, boxes, or other symbols instead of Hanguland hanja.
Samsung Electronics Co., Ltd. (Korean: ) is a South Korean multinationalelectronics company headquartered in Suwon, South Korea.[2] It is the flagship subsidiaryof the Samsung Group and has been the world's largest information technology companyby revenues since 2009.[3] Samsung Electronics has assembly plants and sales networks in 88 countries and employs around 370,000 people.[4] Samsung has previously been known for its position as a manufacturer of components such as lithium-ion batteries, semiconductors, chips, flash memory and hard drive devices for clients such as Apple, Sony, HTC and Nokia.[5] [6] In recent years, Samsung Electronics has expanded upon its manufacturing roots and diversified into consumer markets leading to an ever increasing portfolio of products and revenue stream.[7] Samsung Electronics currently stands as one of the world's largest vendors in the mobile phone and smartphone markets fueled by the popularity of its Samsung Galaxy line of devices.[8] The company
is also one of the largest vendors in the tablet computer market thanks to its Android-powered Samsung Galaxy Tab collection and is generally regarded as pioneering the phablet market through the Samsung Galaxy Note family of devices.[9] Samsung has been the world's largest maker of LCD panels since 2002, the world's largest television manufacturer since 2006,[10] and world's largest manufacturer of mobile phones since 2011.[11] Samsung Electronics displaced Apple Inc. as the world's largest technology company in 2011 and has been a major part of the Economy of South Korea. In 2011, Samsung was ranked as India's fifth most trusted brand and in 2012, Samsung was ranked as India's fourth most trusted brand by The Brand Trust Report, an annual report published by Trust Research Advisory,.[12][13][14] In 2013, The Brand Trust Report,[15] ranked Samsung as India's second most trusted brand.
Contents
[hide]
1 History
o o o o
1.1 1969 to 1987 - Early years 1.2 1988-1995 - Consumer struggles 1.3 1995-2008 - Component manufacturing 1.4 2008 to present - Consumer products
2 Operations 3 Products
o o o o o
3.1 LCD and LED panels 3.2 Mobile phones 3.3 Semiconductors 3.4 Televisions 3.5 Other
gain an understanding of how products are made and give a technological lead sometime in the future. This patient vertical integration strategy of manufacturing components has born fruit for Samsung in the late2000s.[19] As Samsung shifted away from consumer markets, the company devised a plan to sponsor major sporting events to remain in the public eye. One such sponsorship was for the 1998 Winter Olympics held in Nagano, Japan.[20] As a chaebol, Samsung Group wielded wealth that allowed the company to invest and develop new technology rather than build products at a level which would not have a detrimental impact on Samsung's finances. [21] Samsung had a number of technological breakthroughs particularly in the field of memory which are commonplace in most electrical products today. This includes the world's first 64Mb DRAM in 1992, 256 DRAM in 1994, 1Gb DRAM in 1996.[22] In 2004, Samsung developed the world's first 8Gb NAND Memory chip and a manufacturing was struck with Apple in 2005. A deal to supply Apple for memory chips was struck in 2005 and Samsung remains a key supplier of Apple components.[23] However the Samsung-Apple relationship has soured following Samsung's emergence in the consumer market.
For four consecutive years, from 2000 to 2003, Samsung posted net earnings higher than five-percent; this was at a time when 16 out of the 30 top South Korean companies ceased operating in the wake of the unprecedented crisis.[24][25] In 2005, Samsung Electronics surpassed Japanese rival, Sony, for the first time to become the world's twentieth-largest and most popular consumer brand, as measured byInterbrand.[26]
In 2007, Samsung Electronics became the world's second-largest mobile-phone maker, overtaking Motorola for the first time.[27] In 2009, Samsung achieved total revenues of US$117.4 billion, overtaking Hewlett-Packard to become the world's largest technology company measured by sales.[28] In 2009 and 2010, the US and EU fined the company, together with eight other memory chip makers, for its part in a price-fixing scheme that occurred between 1999 and 2002. Other companies fined included Infineon Technologies, Elpida Memory and Micron Technology.[29][30][31][32][33] In December 2010, the EU granted immunity to Samsung Electronics for acting as an informant during the investigation (LG Display, AU Optronics, Chimei InnoLux, Chunghwa Picture Tubes and HannStar Display were implicated as result of the company's intelligence).[34][35] Despite consistent growth, Samsung, along with its chairman Lee Kun-hee, has developed a reputation for insecurity regarding its financial stability and the potential for future crises to arise. After returning from a temporary retirement period in March 2010, Kun-hee stated that "Samsung Electronics' future is not guaranteed because most of our flagship products will be obsolete in 10 years from now." [36] Samsung has emphasized innovation in its management strategy since the early 2000s and it again highlighted innovation as part of core strategies when it announced the Vision 2020 in which the company set an ambitious goal of reaching $400 billion in annual revenues within ten years. In order to cement its leadership in the areas of memory chip and television production, the company has invested aggressively in research and development. The company has 24 research-and-development centers around the world. In April 2011, Samsung Electronics sold its HDD commercial operations to Seagate Technology for approximately US$1.4 billion. The payment was composed of 45.2 million Seagate shares (9.6 percent of shares), worth US$687.5 million, and a cash sum for the remainder.[37] In the first quarter of 2012, the company became the highest-selling mobile phone company when it overtook Nokia, selling 93.5 million units compared to Nokia's 82.7 million units. Samsung also became the largest smartphone vendor as a result of strong sales of its Galaxy SII and Galaxy Note devices.[38] In May 2013, Samsung announced that it had finally managed to test speed-enhanced fifth generation(5G) technology successfully.[39] In April 2013, Samsung Electronics' new Galaxy S smartphone the Galaxy S4 was made available for retail. Released as the upgrade of the best-selling Galaxy S III, the S4 was sold in some international markets with the companys Exynos processor.[40] In July 2013, Samsung Electronics forecasted weaker than expected profits for its April to June quarter. While analysts expected around 10.1 trillion won, Samsung Electronics estimated an operating profit of 9.5 trillion won ($8.3 billion).[41] During the same month, Samsung acquired the media streaming device manufacturer Boxee for a reported $30 million.[42]
On August 5, 2013, invitations were received for the "Samsung Unpacked 2013 Episode 2" event on September 4, 2013 in Berlin, Germany during the annual IFA conference. While the invitation does not present any details of the event, industry figures stated that the launch of the Galaxy Note III device is expected, as Samsung used the 2012 IFA conference to launch the Galaxy Note II.[43]
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The company focuses on four areas: digital media, semiconductor, telecommunication network, and LCD digital appliances.[44] The digital-media business area covers computer devices such as laptop computers and laser printers; digital displays such as televisions and computer monitors; and consumer entertainment devices such as DVD players, MP3 players and digital camcorders; and home appliances such as refrigerators, air conditioners, air purifiers, washers, microwave ovens, and vacuum cleaners. The semiconductor-business area includes semiconductor chips such as SDRAM, SRAM, NAND flash memory; smart cards; mobile application processors; mobile TV receivers; RF transceivers; CMOS Image sensors, Smart Card IC, MP3 IC, DVD/Blu-ray Disc/HD DVD Player SOC and multi-chip package (MCP); and storage devices such as optical disc drives and formerly hard disk drives. The telecommunication-network-business area includes multi-service DSLAMs and fax machines; cellular devices such as mobile phones, PDA phones, and hybrid devices called mobile intelligent terminals (MITs); and satellite receivers. The LCD business area focuses on producing TFT-LCD and organic light-emitting diode (OLED) panels for laptops, desktop monitors, and televisions. Samsung Print was established in 2009 as a separate entity to focus on B2B sales and has released a broad range of multifunctional devices and printers and more.
The Samsung Galaxy S II, which incorporates a Super AMOLED Plus screen
See also: OLED Display: Samsung applications By 2004 Samsung was the world's-largest manufacturer of OLEDs, with a 40 percent market share worldwide,[45] and as of 2010 has a 98% share of the global AMOLEDmarket.[46] The company generated $100.2 million out of the total $475 million revenues in the global OLED market in 2006.[47] As of 2006, it held more than 600 American patents and more than 2,800 international patents, making it the largest owner ofAMOLED technology patents.[47] Samsung's current AMOLED smartphones use its Super AMOLED trademark, with theSamsung Wave S8500 and Samsung i9000 Galaxy S being launched in June 2010. In January 2011, it announced its Super AMOLED Plus displays[48] which offer several advances over the older Super AMOLED displays real stripe matrix (50 percent more sub pixels), thinner form factor, brighter image and an 18 percent reduction in energy consumption. In October 2007, Samsung introducing a ten-millimeter thick, 40-inch LCD television panel, followed in October 2008 by the world's first 7.9-mm panel.[49] Samsung developed panels for 24-inch LCD monitors (3.5 mm) and 12.1-inch laptops (1.64 mm).[50] In 2009, Samsung succeeded in developing a panel for forty-inch LED televisions, with a thickness of 3.9 millimeters (0.15 inch). Dubbed the "Needle Slim", the panel is as thick (or thin) as two coins put together. This is about a twelfth of the conventional LCD panel whose thickness is approximately 50 millimeters (1.97 inches). While reducing the thickness substantially, the company could maintain the performance as before, including full HD resolution, 120 Hz refresh rate, and 5000:1 contrast ratio.[51]
Samsung's flagship mobile handset line is the Samsung Galaxy S, which many consider a direct competitor of the Apple iPhone.[52] It was initially launched in Singapore, Malaysia and South Korea in June 2010,[53][54][55] followed by the United States in July. It sold more than one million units within the first 45 days on sale in the United States.[56] The company's I9000 Galaxy S and S8500 Wave smartphones were the winners of the 2010 European EISA Awards in the smartphone and social media phone categories. The I9000 Galaxy S was recognized for its superior-quality screen and excellent connectivity while the S8500 Wave for its Bada operating system with unparalleled social networking and location-based services.[57] While many other handset makers tend to focus on supporting one (or at most two) operating system, Samsung has kept supporting a wide range of operating systems in the market. Although the Galaxy S adopts Google Android as the operating system; Samsung also supports other competing operating systems such as Symbian, Windows Phone, Linux-based LiMo, and Samsung's proprietaryBada.[58] Samsung sold 235 million mobile handsets in the year 2009.[59] At the end of the third quarter of 2010, the company had surpassed the 70 million unit mark in shipped phones, giving it a global marketshare of 22 percent, trailing Nokia by 12 percent.[60][61] Overall, the company sold 280 million mobile phones in 2010, corresponding to a market share of 20.2 percent.[62] Partially owing to strong sales of the Samsung Galaxy range of smartphones, the company overtook Apple in worldwide smartphone sales during the third quarter 2011, with a total market share of 23.8 percent, compared to Apple's 14.6-percent share.[63] Samsung became the world's largest cellphone maker in 2012, with the sales of 95 million smart phones in the first quarter.[64] Explosion has been reported several reviews of the Samsung mobile phone.[65][65][66]
A Samsung DDR-SDRAM
Samsung Electronics has been the world's-largest memory chip maker since 1993. In 2009 it started massproducing 30 nm-class NAND flash memories.[67] It succeeded in 2010 in mass-producing 30 nm-class DRAMs and 20 nm-class NAND flashes, both of which were the first time in the world.[68]
According to market-research firm Gartner, during the second quarter of 2010 Samsung Electronics took the top position in the DRAM segment due to brisk sales of the item on the world market. Gartner analysts said in their report, "Samsung cemented its leading position by taking a 35-percent market share. All the other suppliers had minimal change in their shares." The company took the top slot in the ranking, followed by Hynix, Elpida, and Micron, said Gartner.[69] Another hitherto not-well-publicized area where the company had significant business in for years is the foundry segment. It had begun investment in the foundry business since 2006 and now positioned it as one of the strategic pillars for semiconductor growth.[70] In 2010, market researcher IC Insights predicted that Samsung would become the world's-biggest semiconductor chip supplier by 2014, surpassing Intel. For the ten-year period from 1999 to 2009, Samsung's compound annual growth rate in semiconductor revenues has been 13.5 percent, compared with 3.4 percent for Intel.[71][72]
Samsung produces printers for both consumers and business use, including mono-laser printers, color laser printers, multifunction printers, and enterprise-use high-speed digital multifunction printer models. In 2010, the company introduced a number of energy efficient products, including the laptop R580, netbook N210, the world's-smallest mono-laser printer ML-1660, and color laser multifunction printer CLX-3185. Samsung has introduced several models of digital cameras and camcorders including the WB550 camera, the ST550 dual-LCD-mounted camera, and the HMX-H106 (64GB SSD-mounted full HD camcorder). In 2009, the company took the third place in the compact camera segment. Since then, the company has focused more on higher-priced items. In 2010, the company launched the NX10, the next-generation interchangeable lens camera. In the area of storage media, in 2009 Samsung achieved a ten percent world market share, driven by the introduction of a new hard disk drive capable of storing 250Gb per 2.5-inch disk.[80] In 2010, the company started marketing the 320Gb-per-disk HDD, the largest in the industry. In addition, it was focusing more on selling external hard disk drives. Following financial losses, the hard disk division was sold to Seagate in 2011. In the MP3 player segment, Samsung has launched products including the M1 MP3 player, and the world'ssmallest DivX MP3 player R1.[81]
The company added a new digital imaging business division in 2010, and now consists of eight divisions, including the existing display, IT solutions, consumer electronics, wireless, networking, semiconductor, and LCD divisions. It also reorganized its business organization to strengthen business synergies, by merging its Digital Air Solutions Team and Samsung Electronics Gwangju (consumer electronics and air conditioners, merged in 2010) under the consumer electronics business division. The set-top boxes business was merged with the Visual Display Business division. The company's December 2010 reorganization was as follows: Among the eight divisions, the network division and the digital imaging division experienced new appointments, while the remaining divisions were maintained in accordance with their results.
Chief executive officer, Vice chairman: Choi Gee-Sung Chief financial officer: President Yoon Ju-hwa Chief operating officer, President: Lee Jae-Yong
Gee-Sung Choi
Ju-Hwa Yoon
In-Ho Lee
Oh-Soo Park
DRAM
40.4%
SK Hynix
19.8%
Q3 2010
[85]
NAND flash
40.4%
Toshiba
33.1%
Q2 2010
[86]
26.0%
LG Display
25.9%
Q3 2010
[87]
Active-matrix OLEDs
97%
LG Display
1~3%
2010
[88]
Lithium-ion batteries
18.7%
Sanyo
19.4%
Q1 2010
[89]
LCD monitors
18.0%
Dell
12.8%
2009
[90]
Hard-disk drives
9%
Western Digital
31.3%
Q1 2010
[91]
LG Electronics
14.8%
Q3 2009
[92]
Mobile phones
25%
Nokia
23%
Q1 2012
[93]
Digital cameras
11.8%
Sony
17.4%
2010
[94]
Application processors
12%
Texas Instruments
17%
Q3,4 2011
[95]
Rank/company
Part description
1 Sony
1.28
3.7
2 Apple Inc.
0.9
2.6
3 Dell
0.87
2.5
4 Hewlett-Packard
0.76
2.2
5 Verizon Communications
Handsets, etc...
0.5
1.3
6 AT&T Inc.
Handsets, etc...
0.5
1.3
In the early 1990s, the firm began emphasizing the importance of design in its products. Located in the company's high-rise headquarters in Gangnam (south of Seoul) the corporate design center includes more than 900 full-time designers. In the beginning,[when?] there were only two designers in the whole company, whose number rose to 510 in 2005.[citation needed] The company overhauls its design over a two-year cycle. For the first year, it scrutinizes design trends of the world, followed by product strategies. It then maps out new design plans during the second year. Since 2006, it has won as many as 210 awards from international design institutions.[citation needed] It received the iF (International Forum) and IDEA design awards. Samsung was the winner in eight categories in the 2009 IDEA awards, the company that received the most awards.[104] In the 2010 iF Material Awards, the company won the Gold Award for five of its products including the external hard disk drive. The iF Material Awards are given by the International Forum Design GmbH of Hannover, a design award for design materials and process technologies. In 2010, the German company selected a total of 42 products in the areas of home appliance, furniture, and industrial design. Samsung won the awards in five categories including external hard disk, full-touch screen phone, "side-by-side" refrigerator, compact digital camera, and laser printer toner.[105]
was the only Asian company among top-ten companies. In addition, the company is listed in Dow Jones Sustainability Index (DJSI).[110] The company's achievement ratio of products approaching the Global Ecolabel level ("Good Eco-Products" within the company) is 11 percentage points above the 2010 goal (80 percent). As of the first half of 2010, Samsung earned the Global Ecolabel for its 2,134 models, thereby becoming the world's number-one company in terms of the number of products meeting Global Ecolabel standards.[110] The company is also accelerating its effort to recover and recycle electronic wastes.[111] The amount of wastes salvaged throughout 60 countries during 2009 was as much as 240,000 tons. The "Samsung Recycling Direct" program, the company's voluntary recycling program under way in the United States, was expanded to Canada.[112] In 2008, the company was praised for its recycling effort by the U.S. advocacy group Electronics Take Back Coalition as the "best eco-friendly recycling program".[113]
On August 24, 2012 the jury returned a verdict largely favorable to Apple. It found that Samsung had willfully infringed on Apple's design and utility patents and had also diluted Apple's trade dresses related to the iPhone. The jury awarded Apple $1.049 billion in damages and Samsung zero damages in its counter suit. [119] The jury found Samsung infringed Apple's patents on iPhone's "Bounce-Back Effect" (US Patent No.7,469,381), "Onscreen Navigation (US Patent No.7,844,915), and "Tap To Zoom" (US Patent No.7,864,163), and design patents that covers iPhone's features such as the "home button, rounded corners and tapered edges" (US D593087) and "On-Screen Icons" (US D604305).[120]
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