Press Release

Feb. 04, 2013

To : Messrs. Press Attn: The Press Subject : CIFF 2013 [Charity International Fashion Fair 2013] Hope this letter finds you well. World Fashion For Development(WF4D) is an international non-profit organization that conducts various activities that support the UN s Millennium Development Goals; namely scholarship programs and charitable programs to stir up economic development for underdeveloped countries. They work with the cooperation Korea Formal Style Association of, its motto being development through fashion community. CIFF[Charity International Fashion Fair 2013] is going to be held under the joint sponsorship of the Korea Formal Association and World Fashion For Development (WF4D) this coming March 18th-19 , 2013 at the Grand Ballroom of Conrad Hotel in Seoul, South Korea. The Charity International Fashion Fair[CIFF2013] is to entice all the individuals, corporations and organizations in the fashion industry to undertake social contributions and drive them to help the underprivileged of the world with the power of fashion.
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The Korea Formal Style Association, since it was founded in 2007, strives to

improve peoples lifestyle and fashion based on the standardized rules of manner in the international

Formal style Gala 2011

G20 Formal Style Gala 2010

Couture Fashion to lead peoples lifestyle and Mode

[Charity Couture Gala Dinner Show] will be held at 5 p.m. on Monday, the 18th-19 of March at the Grand Ballroom of the 3 floor, Conrad Hotel in Seoul, Korea. Leading fashion industrys Korean and African Top Designers of Couture, will be in attendance.
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Jewelry Designer, Chae Rim: First, the Head Designer of RIMM gioielli, a jewelry brand, will give a solo show of her couture line.

Dress Designer, Myung Soon Lee: the driving force of the wedding industry, will give a show of the quintessence of couture with her refined work. In addition, she will have a party-dress show with Lord and Taylor <Min Jung Kim, CEO> of the mens couture line.

Han-Dress(Korean Costume) Designer, Jin Woo Cho : Director of Back Oak Soo Korean Traditional Costume, brings creativity into the traditional by fusing it with the modern. He will present the world of the Han-Dress, the elegant Korean traditional formalwear, bringing twist to the conventional Han-Bok.

Koshie O (Ghana) : an independent brand, based on the Western African tradition, has very clear features, made of the best grade textiles. This brand is gaining popularity by its excellence in combining the exotic sensibilities of African designers and fashion. Their very first show will be at this Couture Gala in Asia.

Kiko Romeo (Kenya) : Kiko Romeo is coming into the spotlight on ethical fashion design as the leading Kenyan fashion industry with ready-made contemporary suites emphasizing on a traditional craft detail and the ethical use of fabric of manufacturing in Africa, rather than just following the international fashion trend.

CLAN (Nigeria) : CLAN is the brainchild of sisters, Teni, Aba and Tiwa Sagoe, daughters to Deola Sagoe of the eponymous and legendary fashion house, which channels their collective fashion heritage to bring their own vision to the foreground.

Jewelry Designer, Chae Rim (Jewelry)

Dress Designer, Myung Soon Lee

Han-Dress(Korean Costume) Designer, Jin Woo Cho

Introducing World fashion leaders activities & WF4Ds Awards for their contributions and noblesse oblige.
[WF4D Award 2013] will take place in [Charity Couture Gala Dinner Show] to award to people who contribute towards fashion development and the society as prize of HUMANITY, FASHION INDUSTRY. Introducing Goodwill Ambassador of WF4D Asia H.R.H. Princess Basmah Bint Saud Bin Abdul Aziz Goodwill Ambassador of WF4D Asia , And Global Advisory Board of WF4D Amb. Francis Lorenzo, President of UN Digital Media South South News. Also, operations of world fashion leaders for social responsibility will be introduced [Review 2012]. Franka Sozzani, Vogue Italia editor in chief & Goodwill Ambassador of F4D,

H.R.H. Princess Basmah Bint Saud Bin Abdul Aziz Goodwill Ambassador of WF4D Asia And WF4D Mrs. Ki-Ja Chung Chair of WF4D Asia

Franka Sozzani, Vogue Italia editor in chief & Goodwill Ambassador of F4D, Amb. Francis Lorenzo, President of UN Digital Media South South News.

[Giving Back Bazaar] The bridge that connects luxury brands with charitable and humanitarian work
[Giving Back Bazaar] will be held on March 18 and 19 as the fundraising bazaar for leading world luxury brands to contribute to society, giving back being the new luxury. It will take place at the Park room 4 floor, Conrad Hotel in Seoul, South Korea. Brands such as Sae-A Trading Co. Ltd., a social enterprise and honoree of WF4D fashion industry awards will be participating, in conjunction with Koreas top couture designers (EunHwan Oh, RUBINA, Jangkyung Shin, Myung Soon Lee, Miwha Hong, YoungHee Sul etc.) and formal Korean garment designers (Oak Soo Baek, Jin Woo Cho, SookYoung Shin, JungSook Kim, WangSook Lee) and in addition, famous luxury brands which support Korean textiles will be adding to the designers talent donation. Limited edition products of all participating donors will be sold for donation at the Giving Back Bazaar. Representing fashion, accessories and lifestyle brands of Kenya, Nigeria, Ghana and South Africa, April Rust, Babatunde, Banke KuKu, CLAN, Duaba Serwa, Kiko Romeo and Koshie O will participate in this Bazaar. This Bazaar will be distinct in the fact that not only will there be participation of the WF4D members, but it will be a joint endeavor of the Korea formal Style association, the display committee(Chair,Kim
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EunSook) the floral life committee(Chair, Youngju Julia Kim) the beauty committee(Chair, Lee Seung Mi) and the media committee(Chair,Yoo EunHa). Additionally, international and domestic social enterprises will be participating to meet the purpose of Giving Back. Several high quality product brands such as cosmetics, mens tailor-made wear, health supplements, leisure and wine will be showcasing their products.

People in Culture and Art as leading social contributors participation is definitely notable at [Giving Back Art]

[Giving Back Art] which is the cultural content of [CIFF2013] will provide abundant attraction with the participation of artists who will be showcasing their artwork in all mediums such as pottery, painting and plastic art conducted by Hwang Kyung Hee, Vice Chair of Art & Culture Committee. The artists: Chan Ju Kim (painting), Jung Yoon Lee (plastic art), Choung-Soon Ham(pottery), Kim Sun Rye (painting), Kim Sung Soo (photo), and Nam Soo Ko (photo), all renowned artists in their medium, will be at the forefront of social contribution with the donation of their works to be sold in a gallery style exhibition. Charity International Fashion Fair 2013 will be operating primarily in a charitable participation format. This ceremony is an international event bringing together the Good Will ambassador of WF4D, the ambassador of the UN, and Africa, designers, artists, and domestic and international celebrities. UNs official digital media South South News will be at the event covering it and will be broadcasting it not just nationally in Korea, but all over the world. Please help us with your participation and support to make this event the leading social contribution to the world through fashion, and make it an experience of not just fashion but a total cultural phenomenon. World Fashion For Development (WF4D) and Korea Formal Association will work together with you to make this world a better place for all.

Contact : PR Team : Sunny JEON Mobile +82-10-2756-3242 JiWon Lee Mobile +82-10-8585-5528 E-Mail. wf4d@hanmail.net