BRAND

MODELING
Presentation
BY

Aju Abraham
Aayush jaydev
Gunjan priya singh
Shakti singh
Farhana ahmed
 (SHAMPOO)

UNIQUE ME-TOO
UNIQUE
WELL
WELL
KNOWN
KNOWN

DOVE ORGANIC
80% BUY
S DEPENDS ON
DECISION S
UPP SALES UPP
LYI EFFORT LYI
NG NG
CO CO
MP MP
ANY ANY

DEPENDS ON 80% NO BUY

CHICK
SALES EFFORT DECISION
AYUR JASMINE

UNKNOWN
UNKNOWN
 PRODUCTVITY

PRODUCTIVITY

LOW HIGH LOW HIGH

HIGH HIGH

NICHE MARKETING
OUTSTANDING MA ULTRA
CLINIC PLUS
SUCCESS OF BRAND RKE DOUX
MA T
RKE I
T NN
I OVA
NN TIO
OVA N
TIO COMMODITY
MARKETING COST LEADERSHIP

NYLE SHIKAKAI

LOW
LOW
 PRICE DIFFERENTIATION

LOW HIGH LOW

HIGH
HIGH
HIGH

BRANDED MARKET
PONDS
PALMOLIVE
P P
R R
O O
D D
U U
C C

COMMODITY
PRODUCT
MARKET
IMAGE
DIFFERENTIATI
ON
LOW
LOW
 VOLUME

LOW HIGH LOW HIGH

HIGH
HIGH
LAKME PANTENE
SUNSILK
HIGH LEVEL SALES
MA
MA
RKE
RKE
T
T
INN
INN
OVA
OVA
TIO
TIO
LOW COST VOLUME N
N
PRODUCTION

NYLE AYUR
LOW
LOW
 HOTELS
S
UPP
LYI
NG ME-TOO
UNIQUE ME-TOO UNIQUE
CO
MP
WELL KNOWN
WELL KNOWN ANY

DEPENDS ON
HYATT ROYAL
80% BUY SALES EFFORT
ORCHID
DECISION
S
UPP
LYI
NG
CO
MP
ANY 80% NO BUY
DECISION
DEPANDS ON
EMPIRE
SALES EFFORT THE PARK
HOTEL

UNKNOWN
UNKNOWN
 PRODUCTVITY

LOW HIGH LOW HIGH

HIGH HIGH

NICHE MARKETING OUTSTANDING J W MARRIOTT TAJ,

SUCCESS OF BRAND OBEROI

COMMODITY COST
SUN N SAND THE PAUL
MARKETING LEADERSHIP

LOW
LOW
 PRICE
DIFFERENTIATION

LOW HIGH
LOW
HIGH
HIGH
BRANDED MARKET
CHOICE
GROUP OF
HOTELS

COMMODITY
MARKET

LOW
LOW
 VOLUME
HIGH
LOW LOW HIGH
HIGH
HIGH
HIGH LEVEL SALES
BURG AL- ARAB
LEELA KEMPENSKI

LOW COST VOLUME

THE PRIDE
PRODUCTION
THE EVA HOTEL HOTEL

LOW
LOW