ATTITUDE What Are Attitudes?

? Models of Attitude Tri component Attitude model -Cognitive - Affective - Conative Component Multi Attribute Attitude model Function of presence /Absence of adequate level of + ve attributes Attitude towards Behavior- Rather than Ade towards object deals with Ade towards Action i.e. Behavior Theory of reasoned action model Theory Of Trying to Consume model When outcome is not certain Attitude towards Ad model

Attitude Formation How Attitudes are learned Sorces of Influenec on Attitude formation Impact of personality on Attitude Formation Strategies of Attitude Change Changing the basic Motivational Function - The Utilitarian Func, The Ego Defensive Func, The Value Expressive Func, The Knowledge Func Associating the product with aspecial group or event or cause Resolving two conflicting attitudes Altering components of Multiattribute model - Changing the relative evaluation of attributes - Changing brand beliefs - Adding an attribute - Changing the overall brand rating Changing Consumers beliefs about competitors brand

Behavior can precede/ Follow attitude formation Cognitive Disonance theory Attribution theory - Self Perception (Attribution) theory - Attribution tds others - Attribution tds Things How we test our Attributions