UNIVERSITY OF TECHNOLOGY, JAMAICA

COLLEGE OF BUSINESS AND MANAGEMENT JOAN DUNCAN SCHOOL OF ENTREPRENEURSHIP ETHICS AND LEADERSHIP
INTRODUCTION TO ENTREPRENEURSHIP ASSIGNMENT NO. TWO - THE BUSINESS PLAN As a group of prospective entrepreneurs you are required to prepare the business plan for an upcoming enterprise or for a product/service offered by an existing business enterprise. The business should be formulated as a private limited company and may operate many modes. OBJECTIVES This assignment should enable students to: 1. Develop the outline for a business enterprise 2. Demonstrate an understanding of the procedures involved in the registering of a business unit . !repare the necessary legal documents required for a business GUIDELINES The business plan represents a combination of various sub"plans covering the broad areas of activity in a business operation. The outline should include the follo#ing$ 1. Executive Su !"# (10 marks) " a succinct highlight of the overall plan % include o#nership structure& business address& product/service& the mar'et opportunity and company strategy& strengths of the management team& and the proposal/request. $. I%&u't"# A%!(#'i' (10 marks) " an overvie# of the industry& including consideration of the competition& legal constraints& statutory requirements& regulatory bodies& etc. ). De*i%iti+% +* t,e Bu'i%e'' (5 marks) " explanation of the business concept& the current offering& and the pro(ected gro#th -. Pu".+'e +* t,e Bu'i%e'' P(!% (5 marks) " dominant reason for the preparation of the business plan /. Bu'i%e'' 0e!'i1i(it# (5 marks) " analysis of the demand )include highlights of the findings of the mar'et feasibility study*& ris' )include business and mar'et ris's*& environmental impact 2. Ju'ti*ic!ti+% +* t,e Bu'i%e'' (5 marks) " economic& social& and personal benefits 1
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3. O"4!%i5!ti+% !%& M!%!4e e%t (10 marks) " +ision and mission statement& corporate goals& managerial competence& organi,ational structure and organi,ational chart 6. Hu !% Re'+u"ce' (5 marks) " sourcing and staffing considerations& arrangements for training and development 7. O.e"!ti+%!( C+%'i&e"!ti+%' (5 marks) " location& technical requirements )explain 'ey business processes*& equipment required )state #hether it is a manufacturing or retail business*& suppliers of ra# materials& utilities& opening hours etc. 18. M!"9eti%4 A""!%4e e%t' (10 marks) " target mar'et& definition of the product or service& pricing& distribution& promotion 11. 0i%!%ci!( C+%'i&e"!ti+%' (15 marks) " sources of financing& capital cost& pre"operating expenses& #or'ing capital requirements& brea'even analysis )#here possible*& cash budget over three years& budgeted accounting statements over three years. 1$. I .(e e%t!ti+% Sc,e&u(e (5 marks) " stages of activities six months before to six months after the startup date& accompanied by a -antt .hart. 1). A..e%&ice' (5 marks) " tools used in feasibility study$ profile of management team& letters of commitment from prospective suppliers and clients$ samples of product design& labels& promotional campaigns& floor plan and legal documents 1-. Re*e"e%ce' (5 marks) " bibliography& credits& ac'no#ledgements 0ORMAT O0 THE ASSIGNMENT The assignment should be done in groups& not exceeding five persons. /ach business plan must be accompanied by the Declaration of Authorship forms signed by each student in the group. 0o allo#ances #ill be given for names of students not included on the pro(ect. The group may choose a name& logo& slogan& etc. The business plan #ill not be returned to the group. Alternative copies should be prepared for the group members. APPRAISAL T,e 1u'i%e'' .(!% :i(( c+%'titute )0% of t,e +ve"!(( c+u"'e 4"!&e. O"!( ."e'e%t!ti+% +* t,e .(!% :i(( !cc+u%t *+" !% !&&iti+%!( 18; +* t,e 4"!&e DUE DATE The Oral presentation of the business plan will take place during the week of April 8 13, 2013 during tutorial. The hard cop is to be sub!itted on the sa!e da of the presentation. 2
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