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Affiliate Marketing l g? Tm quan trng ca Affiliate Marketing

By VKo o l Elite No vember 18, 2013

Khi ni ti kim tin online th mt trong nhng hnh thc kim tin online uy tn nht hin nay chnh l Af f iliate Marketing hay cn gi l tip th lin kt. Vy Af f iliate marketing l g? Bi ny VKool Elite s gii p cho bn nhng thc mc .

Af f iliate Marketing L G?
Affiliate marketing (tip th lin kt ) l mt hnh thc Internet Marketing ang rt ph bin hin nay. T uy nhin, vi nhiu ngi khi nim ny vn cn kh mi m nn trong bi vit ny VKool Elite mun chia s vi bn nhng thng tin cn thit nht bn c th hiu c v hnh thc marketing ny. Khi Nim Affiliate Marketing Af f iliate marketing l mt loi hnh tip th trong mt ch th kinh doanh hoc ngi bn hng tr tin cho nhng ngi trong mng li lin kt (thng c gi l af f iliate) v gip h bn sn phm, dch v v tm kim khch hng tim nng. Ni cch khc, nu bn l mt af f iliate v khch hng mua nhng sn phm, dch v do bn gii thiu th nh cung cp s tr hoa hng cho bn. Bn ch nhn c mt s thng tin hoc ngun quan trng t ngi cung cp v phi t thc hin cc chin lc marketing . Khon hoa hng nhn c c th ph thuc vo doanh s bn hng , dch v hoc cn c trn s lng ngi xem sn phm ca nh cung cp trong cc lin kt ca bn. N nghe c v n gin ging nh cc hot ng i l m chng ta vn thng thy nhng khng phi ai cng c th tr li r rng cu hi af f iliate marketing l g v ti sao n li tr thnh mt hnh thc marketing rt ph bin nh hin nay.

C hai hng tm hiu v khi nim ny. l cch tip cn theo quan im ca ngi lin kt v cch tip cn theo quan im ca nh cung cp. V c th hiu c c hai cch ny chng ta phi tm hiu mi quan h ca ba i tng bao gm nh cung cp, af f iliate v khch hng. Nh cung cp c th l mt cng ty hoc mt c nhn kinh doanh c s hu sn phm, dch v. Af f iliate l ngi qung co sn phm, dch v ca nh cung cp v khch hng l nhng ngi mua sn phm trc tip t nh cung cp hoc t af f iliate. Chng ta s tm hiu r hn v mi quan h ca nhng i tng ny phn di y. T i Sao Chng T a S Dng Affiliate Marketing? Sau khi c mt khi nim chung v af f iliate marketing th cu hi tip theo m a s mi ngi thng t ra l ti sao li s dng af f iliate marketing. Mt s nh tip th/nh cung cp cho rng sn phm ca h l tt nht v c th bn chy nht. iu ny xt trn quan im ca h th khng c g sai nhng cng phi tha nhn rng c v s nhng ngi khc c th cung cp nhng sn phm tt tng t hoc thm ch l tt hn. Ngi sn xut c th l mt chuyn gia trong ngnh ca h nhng h c th khng phi l ngi bn hng gii nht. Ngoi ra, nhng ngi lm af f iliate c cc ngun ti nguyn nh danh sch gi th, gi tr thng hiu v khch hng trung thnh, v.v c th gip h thc y vic bn hng. V d nh ngnh sn xut cc sn phm k thut s c n 40-50% doanh thu ton ngnh l t nhng ngi trong mng li lin kt. Hy xem trng hp ca Amazon.com. 40% doanh thu Amazon t c nh af f iliate marketing t Amazon Associates v t cc bn th ba khc bn sn phm ca h. 40-50% trong doanh s bn hng c lin quan n s gia tng ca gn 100% doanh s bn hng hin ti ca cc nh cung cp. Ngoi ra, con s ny tng ln khong 300% -400% i vi cc doanh nghip nh. V cc nh cung cp nhn c kt qu ny l nh doanh thu tng thm qua hnh thc af f iliate marketing. H ch cn b ra mt phn hoa hng nh tr cho nhng ngi af f iliate gip h to doanh thu. Hy nghin cu mt trng hp n gin vi mt nh cung cp c mt sn phm tr gi $100 v c doanh thu hng thng l $1000. Nu khng c af f iliate marketing Doanh thu bn hng hng thng hin ti = $100.000 Li nhun hin ti (gi s t sut li nhun 40%) = $ 40.000 p dng Af iliate Marketing gii thiu sn phm - (Mi ngi af f iliate nhn c $20 cho mi sn phm bn) T ng doanh thu (sau khi nh af f iliate) =$200.000 Li nhun t bn hng trc tip =$40.000 (tng ng vi $100.000 thu c t bn hng trc tip) Li nhun thu thm t af f iliate marketing =$ 20.000 T ng li nhun ca nh cung cp =$60.000 Li nhun b sung ny c to ra bi nhng ngi trong mng li lin kt gn nh khng cn s n lc ca cc nh cung cp. Do affiliate marketing em li nhiu li ch hn. Mi ngi u pht huy ht nhng nng lc ca mnh. l s hp tc em li kt qu c hai cng thng cho nh cung cp v nhng ngi af f iliate. Cc af f iliate kim c $20.000 hng thng mc d anh ta chng sn xut sn phm no v nh cung cp thu thm $100.000 bn hng m khng cn b thm n lc bn hng trc tip. i tng cui cng trong mi quan h cp phn u l khch hng. H l ngi mua hng trc tip t nhng ngi cung cp hoc t nhng ngi af f iliate. Nhng ngi af f iliate l cu ni trung gian gip khch hng n vi nh cung cp.

T rn y ch l mt v d nh cho thy tm quan trng ca af f iliate marketing. Nh vy, d ng trn quan im ca nh cung cp hay quan im ca ngi lm af f iliate th chng ta u nhn thy h u thu c nhng li ch nht nh t s hp tc ca mnh. Cc Loi Affiliate Marketing C nhiu chng trnh af f iliate marketing khc nhau m mt nh cung cp c th s dng hoc mt ngi af f iliate c th tham gia cn c vo cc mc hoa hng m cc nh cung cp c th tr. Cc chng trnh thng c s dng nht l PPS (thanh ton cho mi sn phm bn ra) hoc CPS (chi ph cho mi sn phm bn ra) v PPA (thanh ton cho mi lt xem sn phm) hoc CPA (chi ph cho mi lt xem sn phm). Chng trnh PPS/CPS y l loi ph bin nht ca chng trnh af f iliate marketing. Khong 70-80% cc nh cung cp s dng PPS. S tin h tr cho nhng ngi lin kt c th l mt t l phn trm tnh trn gi sn phm hoc mt s tin c nh khi sn phm c bn. Vi chng trnh ny, cc nh cung cp chc chn lun t c thm doanh thu v h ch tr tin hoa hng nu sn phm c bn. Nh v d trc, mi sn phm c bn ra th li nhun bin l 40%, khon hoa hng tng ng h phi tr l 20%. iu ny lm hi lng c nh cung cp cng nh nhng ngi af f iliate. Khi c th tnh ton c doanh thu mt cch chc chn nh vy th nh cung cp cng s d dng ln k hoch sn xut. y l mt trong nhng li th rt ln ca chng trnh ny. Mt s nh cung cp ni ting v chng trnh ny nh Clickbank, Amazon, JVZ oo , Clicksure Chng trnh PPA/ CPA Chng trnh PPA/CPA l m hnh thanh ton da trn s lng khch xem sn phm trong cc trang lin kt. Cch ny cung cp cho cc nh cung cp sn phm tim nng nhng thng tin v khch hng tim nng. T hng tin khch hng c th c cc nh marketing af f iliate thc hin bng cch gi ti khch hng cc sn phm dng th min ph. Sau giai on dng th, c th khch hng s mua sn phm v nh nh cung cp tng c doanh s bn hng. y cng l mt cch tip cn c khch hng tim nng ca nh cung cp.

Phng php ny thng c cc nh cung cp thch s dng chin thut bn hng ring p dng. H c th s dng cc trang web bn hng tip cn cc khch hng tim nng. T rong trng hp ny, cc nh cung cp cn phi c thng tin v t l chuyn i cho sn phm. V d, nu mt trong s 25 ngi gh thm trang web mua sn phm th chi ph bn hng s l 25 x (s tin tr cho mi lt xem sn phm). C th, nu nh cung cp tr $0,10 cho mi ln nhp chut th chi ph bn hng l 25 x 0.10 = $2.5. gim thiu chi ph ny cc nh cung cp lun n lc ci thin t l chuyn i, ti u ha kh nng to khch hng thc t s lng ngi xem sn phm qua cc lin kt. T rn y, ti gii thiu vi bn khi nim v af f iliate marketing, tm quan trng ca n trong vic tng doanh s bn hng trc tuyn v mt s chng trnh affiliate marketing ph bin hin nay. Hi vng nhng thng tin ca bi vit s hu ch cho bn. Nu c chia s g v bi vit ny bn vui lng li comment chia s v kinh nghim ca bn vi VKool Elite . Hay nu thy bi vit ny hay hy chia s cho bn b ca bn bng cch like, +1 v tweet bi vit ny. Bn c th xem ci bi vit tng t cng ch ti VKool Elite Ngun: Cng ng kim tin online VKool Elite - Affiliate Marketing l g? T m quan tr ng ca Affiliate Marketing