Created By: Nichole Dicharry

1. Strategic Brief a. Character/Personality: The personality of the organization of Poudre School District: Energy Management i. Helpful 1. There to help with any building and facility issues ii. Easy going 1. Laid back and open minded about the various issues coming from schools iii. Devoted 1. Committed to the education of students and faculty iv. Green 1. Dedicated to the environment v. Management 1. Able to manage the various systems within each individual school vi. Approachable 1. Outgoing and ready to help with the rise of any need vii. Resourceful 1. Prepared with various resources to help with nay questions b. Advertising need: Breaking down the negative stigma surrounding the perceptions on Poudre School District Energy Management. c. Tagline: Saving Energy, Saving Colorado i. This tagline is catchy and conveys the dedication of Energy Management to
sustainability

d. Target Audience: Chief Executive level, ages 30-70 i. Explanation: Much of the negative stigma and tension surrounding the Energy Management team starts at the top with new management. In order for the campaign to be effective in its use across schools, it needs to be presented to the board first and foremost. e. What the audience currently thinks:

Print Advertising

Sample Images from Google

Sample Images from Google

Sample Images from Google

Sample Images from Google

Bus Advertising

Sample Images from Google

Press Release

For Immediate Release Contact: Nichole Dicharry Phone: (303) 827-9175 Email: Ndish3@rams.colostate.edu POUDRE SCHOOL DISTRICT RECIEVES ENERGY STAR AWARD FOR 40 SCHOOLS Fiscal Year 2012: 40 Out of 50 Schools within the District Receive Energy Star Awards

[Ft. Collins, CO] [November 4, 2013] Within the fiscal year of 2012, 40 schools in the Poudre School District have received Energy Star awards for their outstanding efforts toward sustainability and green energy. The awards are based off of meeting the requirements of 3 separate criteria; 1. Each school must earn a minimum score of 75 using Energy Stars Portfolio Manager. 2. Meet strict guidelines for adequate light levels, indoor air quality and comfort. 3. Also have the ventilation air meet the ASHRAE 62.1 standards for all areas of the school. These buildings are scaled on a list of competitive criteria that mean much more than energy performance. The scale, ranging on a point scale from 1-100, takes into account all of the data discussed above and determines how much energy the building uses at its most efficient state. Energy Management Manager at Poudre School District Stu Reeve comments in saying, Energy Star is not just about performance! To earn the prestigious Energy Star label, schools must go above and beyond what is typically required to be considered eco-friendly. In determining the overall energy performance of a building relative to its peers, Energy Star assesses the climate, weather, and business activities at the property. As the Energy Star website claims, the result of this analysis is an equation that will predict the energy use of a property, based on its experienced business activities.
ABOUT ENERGY STAR:

ENERGY STAR is a U.S. Environmental Protection Agency (EPA) that aids businesses and individuals in saving money and protecting our climate through the use of superior efficiency. The agency places a high importance on the opportunity to reduce greenhouse gas emissions while also strengthening the economy. ABOUT PSD ENERGY MANAGEMENT: ENERGY MANGEMENT is a sector of Poudre School District that is dedicated to improving learning environments through sustainability and energy efficiency.

Social Media Outreach

Purpose of Social Media: To enhance PSD

Energy Management communications tools and advance the Poudre School District mission.
Keep faculty and students up to date Portal for hosting quarterly contests for faculty and students where they are encouraged to post photos of sustainable work.
School with the most relevant photos wins.

Facebook:

Open up new vessels of communication Encourage participation and interaction versus inaction.

Twitter:

Another informational Platform Hosting Q & A Resource for up to date news about Energy Managements role.

Prototype for Energy Management Facebook Page

Prototype for Energy Management Twitter Page