The art of TYPOGRAPHY An introduction to Typo.icon.ography Understanding contemporary type design through classic typography. o maARTIN gorom 2nd Edition. Revised and Expanded. Back by popular demand and now expanded to include a special computer section with computer typefaces, this book shows and explains typography and typefaces. It is a bady of information that you will want to make into your own personal cornerstone of typographical knowledge and inspiration. Martin Solomon is uniquely positioned to have written the book. He attended Pratt Institute, New York State University and the film program at CCNY. He Spent his formative years in advertising and igraphical design as an art director at Doyle Dane Ss BBDO when these agencies constantly electrified the advertising community with their creativity. In 1961 he established his own graphic design firm, Martin Solomon,Co. Continued...UNIVERSITY uaeaRy The art of TYPOGRAPHY An introduction to Typo.icon.ography N LOoMo TIN 50 maeCopyright © 1994 Art Direction Book Company 10 East 39th Street, New York, NY 10016 Allrights reserved. Solomon, Martin ‘The art of typography. ISBN 0-88108-119-1 Library of Congress Catalogue Card Number 99-074919 Distributors: USA and Canada: Art Direction Book Company No part of this book may be reproduced, stored in aretrieval system, or transmitted in any form by any ‘means electronie, mechanical, photocopying, recording or otherwise,without prior permission of the publisher. First printing, 1986 Revised edition Seeond printing, 1904 Printed in US.A. ‘Typefaces on pages 194-248 from Visual Graphies Corporation. Reproduced by permission