Media Project Assignment Due: November 21/22, B/T & 2nd

In class, we have been discussing the significance of media and how it consciously and subconsciously infiltrates our lives. We have learned specific techniques that media can use to captivate their audience, and now, it is your turn to reel in an audience. The purpose of this project is for you to create a product you care about and persuade your audience to care using the techniques we have learned in class. You will act as an entrepreneur selling a product to potential investors (i.e., your classmates who will be evaluating you). This is an opportunity to exercise your creative juices, so impress me, and impress your peers.

Part 1
As an individual or with a partner, you will create a product. Yes, you can create anything, as long as it is thoughtful and school appropriate. To convince the potential investors that your product is worth their time and money, you must create an advertisement for your product. Think about the significance of aesthetics when convincing your potential investors. A product may be fantastic, but if the advertisement is poor, it does not matter. Your advertisement must include the following: Name of product Explanation of the products use or purpose Target audience or who you expect to buy your product A visual of your product Logo OR slogan 3 different techniques o Bandwagon o Negative Appeal o Testimonial o Prestige o Transfer o Glittering Generalities o Repetition o Wit & Humor o Snobbery o Sounds Good (jingles) o Positive Appeal o Weasel Words A separate sheet of paper that has a 3-5 sentence explanation for how you demonstrate each technique (i.e., this means you will be turning in 3 different explanations)

Part 2
The final part of your project is the presentation component. The purpose of this presentation is to convince potential investors that your product is truly worth it. As an entrepreneur, think about your body language and speech habits you will need to adopt in order to successfully persuade investors. Your presentation should last 3-5 minutes, and you will be timed, so prepare accordingly. Your presentation may come to fruition in the following formats: Website Poster Video/Commercial PowerPoint/Google presentation Prezi Got another idea? Lets talk.

With the exception of the poster, you must email your presentation, email a link to the website or video, or share (Google drive or Prezi) with kkennedy@k12albemarle.org by 11:59 PM, November 20th/21st (B/T & 2nd). Grading Information & Organization Presentation Quality Preparation

50 points 20 points 20 points 10 points

Media Project Assignment Rubric Due: November 21/22, B/T & 2nd 7 Information & Organization 50 points Demonstrates full knowledge throughout the presentation. Addresses and includes all parts of Part 1 and Part 2 with exemplary effort. Individual or partners address more than 3 advertising techniques. 20 points Demonstrates strong engagement during entire presentation. Eye contact is good. Uses a clear voice so audience members can hear presentation. Solicits and fields questions about the product flawlessly. Both partners participate (if applicable). 20 points The advertisement is visually appealing, neat, and organized. Extraordinary creativity, insight, and/or effort are apparent. 10 points The project is thorough, complete, and on time. If electronically shared, it is turned in by 11:59 PM. If it is a poster, it must be complete by the due date. 45 points Demonstrates good knowledge of subject matter during the presentation. Addresses and includes all components of Part 1 and Part 2 with satisfactory effort. Individual or partners address at least 3 advertising techniques. 15 points Demonstrates engagement in topic. Eye contact is good. Voice is clear and most audience members can hear. Fields questions about the product comfortably. Both partners participate. 35 points Demonstrates discomfort with created product. Addresses and includes most components of Part 1 and Part 2. Individuals or partners address between 1-2 advertising techniques. 30 points Demonstrates zero understanding of the created product. Addresses and includes little to some components of Part 1 and Part 2. Individuals or partners do not address any advertising techniques. 5 points Demonstrates no interest in topic presented. Eye contact is nonexistent. Student mumbles and speaks too quietly for majority of students to hear. Cannot answer questions. One partner does not participate.

Presentation

10 points Demonstrates nonchalance toward topic. Eye contact is minimal. Voice is low, audience members have difficulty hearing. There is difficulty with questions, because little thought was put into the making of the product. Partners do not participate equally. 10 points The advertisement is mostly neat and somewhat organized.

Quality

15 points The advertisement is visually appealing, neat, and organized.

5 points The advertisement is minimally organized and demonstrates lack of effort.

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Preparation

__________/100 Comments:

Media Project Peer Evaluation Directions: Please circle the appropriate response. 1. The entrepreneur(s) demonstrate full knowledge of the product. Strongly Agree Agree Neutral Disagree Strongly Disagree

2. The presentation includes all components of Part 1 (i.e., product name, product use, target audience, product visual, logo OR slogan, three different advertising techniques) and Part 2. Strongly Agree Agree Neutral Disagree Strongly Disagree

3. The presentation demonstrates at least 3 advertising techniques. Strongly Agree Agree Neutral Disagree Strongly Disagree

4. Entrepreneurs are engaging during the entire presentation, which is demonstrated through eye contact and a clear voice. Strongly Agree Agree Neutral Disagree Strongly Disagree

5. The advertisement is visually appealing, neat, and organized. Strongly Agree Agree Neutral Disagree Strongly Disagree