Article Marketing Essentials for 2014

Copyright 2013, Hartford Rhodes

a!le of Contents Article Marketing Essentials How To Stand Out From Your Competition Selecting Your Article Topics The Real Purpose o Article !irectories Top "## Article Su$mission Sites A$out The Author

Article Marketing Essentials

As we wind up %#"&' article marketing remains one o the cheapest' most economical and more e ecti(e methods or promoting )our we$site online* On the ront side' )ou create an article or otherwise share in ormation that people will want to know' and at the end o )our article' in )our +a$out the author, in ormation -also called your author's resource box.' )ou will share in ormation a$out )oursel and )our we$site with the person who has /ust inished reading )our article* Once )ou ha(e written )our article' then )ou will want to get )our article into the hands o pu$lishers' who alread) ha(e access to the people in )our target audience* You can send articles directl) to we$site owners and newsletter pu$lishers' who might $e interested in sharing )our content with their readers* You can also send )our articles to +article directories', where pu$lishers go to ind content worth) o sharing with their readers* To help )ou get )our articles into the hands o online pu$lishers' who might $e willing to pu$lish )our articles' 0 am including a list o the top "## article directories in the last chapter o this report* 0 )ou are interested in learning how to impro(e )our skills as an article marketer' 0 would like to recommend to )ou the article marketing guides $eing o ered $) 1ill Platt at 2ritingPu33le*com* 1ill has o(er a do3en )ears e4perience in article marketing' and he is one o the e4perts in this ield that success ul marketers alwa)s recommend to others*

Ho" o #tand $%t &ro' (o%r Co'petition

2hile article marketing is a real promotion techni5ue' )ou will want to a(oid promoting )our products and ser(ices directl)' within the article* 0t is the (alue o )our in ormation within the article that will con(ince pu$lishers to share )our article with their readers and will con(ince readers to pa) attention to )ou* $ne of the !est analogies ) ha*e heard for +article 'arketing, is to look at tele*ision sho"s- For e(er) hour on the clock' there is 6% minutes o programming and "7 minutes o ad(ertising* 1roadcasters do not ad(ertise within the content' $ecause it is the content that attracts (iewers to the programming* And' consumers are willing to tolerate and watch the commercials' as the agreed price or watching or ree the tele(ision show that the) tuned in to see* Following this scenario' pu$lishers and readers want in ormation within the article' $ut $oth are willing to tolerate an ad(ertisement in )our +a$out the author, in ormation at the end o )our article* 0 )ou are a competent writer' and )ou can con(ince readers within )our article that )ou are someone worth listening' then people will ollow the links in )our +a$out the author, to see what additional (alue )ou can $ring to them* Article marketing is not a$out getting good search rankings* 0nstead' when )ou use article marketing in the wa) 0 am descri$ing' )ou will ind that )ou can get all o the tra ic )ou want to )our we$site' simpl) $) making )our content attracti(e to pu$lishers and readers and con(incing readers to (isit )our we$site to learn more a$out how )ou can help them* 0deall)' the in ormation that )ou share within )our article will $e related to what )ou actuall) sell on )our we$site* The idea is to attract the

people who are most likel) to $u) what )ou are selling to )our content' then make an appeal to them in )our +a$out the author, descri$ing how )ou can help them achie(e their goals*

#electing (o%r Article opics

$*er the years, one of the !est techni.%es ) ha*e seen %sed !y article 'arketers to sell ser*ices is to descri$e to the reader how the) can do the /o$ themsel(es* 0 know that on the sur ace this seems counter8intuiti(e' so let me e4plain to )ou wh) this works* 0 )ou create an article that teaches someone how to $uild a we$site' i4 a toilet' repair a car' or whate(er' people are pleased to ha(e the in ormation a(aila$le to them* 1ut once the reader reali3es how hard the actual task is' and how long it will take the reader to complete the task on their own' the) are more than willing to contact the article9s author to ask them to do the task or them* O(er the )ears' 0 ha(e sold a ton o ser(ices using this (er) techni5ue' $ecause although 0 ha(e taught the reader what to do' the reader has decided that it would $e much simpler /ust to hire a pro essional to do that task or them* /hen yo% are selling infor'ation prod%cts' it is help ul to share in ormation and training related to what )ou will $e talking a$out within )our product* The idea is to get the reader e4cited a$out what the) will ind within the product )ou are selling* /hen yo% are selling physical prod%cts' it is alwa)s a $it more challenging to use article marketing to promote a we$site that sells that product' $ut it is not impossi$le* 0 used to do some writing or an auto parts we$site* 2ith that pro/ect' we told people how to trou$leshoot automoti(e pro$lems' then we ad(ised the reader in the +a$out the author, in ormation to ind the parts the) needed on the we$site* 0n another campaign' we were promoting tele(ision sets* 0n that campaign' we e4plained what each o the product eatures actuall)

did* For e4ample' what input /acks should )ou look or on )our new tele(ision set' or what tele(ision models included picture8in8picture capa$ilities and wh) someone would want that: One time' we were promoting a high8end $rand o clothing* 0n those articles' we talked a$out how a speci ic kind o a$ric and the dou$le8 stitching helped impro(e the 5ualit) o clothing' and how that would sa(e the consumer mone) since the clothing would not need to $e replaced as o ten* The $ottom line is that when )ou are promoting ph)sical products' )ou will want to talk a$out things that would $e interesting to consumers and (alua$le or consumers to know' and )ou will want to do that without mentioning speci ic products or speci ic $rands within the conte4t o the article* The point o article marketing is to win the attention o consumers who will $e most likel) to purchase what )ou are selling' get them interested in thinking a$out those things )ou sell' then to direct them in the +a$out the author, in ormation to )our we$site where the) can learn more and make a purchase* Article 'arketing "orks "ell, and it al"ays has "orked "ell, "hen yo% foc%s on reaching a targeted a%dience of cons%'ers with )our content' winning the hearts and minds o readers' and directing them to )our we$site where the) can make a purchase*

he Real 0%rpose of Article 1irectories

1e ore 0 tell )ou which article directories are $est or su$mitting )our articles' let me ad(ise )ou a$out the real purpose o article directories in the marketplace* Article directories are simpl) a we$site where pu$lishers can go to ind good content to share with their readers and where authors can go to ind pu$lishers* Putting )our articles into article directories is a process )ou undertake to help pu$lishers ind )our articles and nothing more than that* Ha(ing )our article posted in an article director) will not ena$le ;oogle or 1ing users to ind )our articles* Howe(er' i a real pu$lisher picks up )our article rom the article directories' then it is (er) possi$le that the people using search engines might $e a$le to disco(er )our article on the pu$lisher9s we$site in the search engines* 2hen a real pu$lisher pu$lishes )our article' )ou are simpl) $orrowing rom the pu$lisher9s authorit) to get $etter rankings or )our article in the search engines and to win more e)e$alls or )our articles* 0n order to $ene it rom placement in the search engines' )our articles still need to capture the right readers and to lead those people to click the link in )our author9s +resource $o4, or +a$out the author, in ormation* There are hundreds o article su$mission sites on the 0nternet' $ut most o them are ghost towns* 0n the ne4t chapter' )ou will ind a comprehensi(e list o top article su$mission sites*

op 100 Article #%!'ission #ites

0 )ou are in the market or an automated so tware tool to help )ou su$mit )our articles to these article directories and others' 0 recommend taking a look at the +Magic Su$mitter, so tware* /e!site E3ine Articles Articles 1ase 1u33le Helium Article Cit) Article Snatch Article Alle) Article !ash$oard Sooper Articles Search 2arp 0snare Article 1last Article Trader A" Articles Article1i3 Article Ant Article 0nsider Pu$ Articles Article Click Article Compilation Articles Factor) @$er Articles Article Sphere Popular Articles 2oogle 0ageRank < < < < < = = = = = = = = = = = = 6 6 6 6 6 6 6 Ale3a Rank "#= &#6 =6> "<#& =>?# %66% %="& 6%"7 =%6" <6"7 <6>" 7"?" ?>?7 7>=" >6"< %<>&7 "&<&%> 66?= =?>? >6%# "#=&& "7#=> %=%>< %7666

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A!o%t he A%thor
Hart ord Rhodes is a widower' who li(es with his two cats in northwest Arkansas* He has three grown children and si4 grandchildren* Hart ord has $een working as a pro essional ghost writer G someone who writes in the name o his clients G or more than a decade* Articles that he has written in the names o his clients ha(e $een pu$lished in hundreds o popular we$sites and newsletters*

0 )ou are in the market or some good so tware that will ena$le )ou to su$mit )our articles to more article directories with much less e ort' Hart ord con identl) recommends the +Magic Su$mitter, article su$mission so tware*