SOFT DRINK PREFERENCE QUESTIONAIRE

NAME:ADDRESS:1. ". '. Do you drink soft drinks? YES NO, if no, please return t is !uestionnaire. #o$ %any sodas do you drink per day? &&&&&&&&& Sodas per day (lease indi)ate you preferen)es a%on* t e follo$in* types of sodas +y pla)in* a ,1- +y your %ost preferred soda, a ,"- +y your se)ond %ost preferred soda, and a ,'- +y your least preferred soda.. &&&&&& RE/01AR 2O1A &&&&&& D3E4 2O1A &&&&&& 1EMON-13ME SODAS &&&&&& 2#ERRY 2O1A &&&&&& 5R034 SODAS (lease ) e)k your fa7orite +rand of soda. 2O2A-2O1A (E(S3 SE8EN-0( S(R34E DR. (E((ER NONE O5 4#E A9O8E 3n t e past %ont , a7e you )onsu%ed a soda $it your +reakfast? YES NO

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(lease indi)ate your le7el of a*ree%ent or disa*ree%ent $it ea) of t e follo$in* state%ents: STRONGL STRONGL AGREE 1 1 1 1 1 " " " " " ' ' ' ' '

Statement 1. 3 understand t e features of sodas $ell enou* to e7aluate t e +rands. ". 3 a7e a preferen)e for one or %ore +rands in t e soft drink )lass. '. Soft drinks are a produ)t for $ i) 3 a7e no need $ atsoe7er. 6. 3 usually pur) ase t e sa%e +rand $it in t e soft drink )lass. :. 3f 3 re)ei7ed infor%ation t at $as )ontrary to %y preferred soft drink, 3 $ould still keep %y preferred +rand. ;. 3f %y preferred +rand of soft drink is not a7aila+le at t e store, it %akes little differen)e to %e if 3 %ust ) oose anot er +rand. <. My preferred +rand of soft drink elps %e attain t e type of life 3 stri7e for. A. 4 is soft drink elps %e eBpress t e ,3- and $it in %yself. C. 3 definitely a7e a ,$antin*- for soft drinks. 1>. Most of t e +rands of soft drink are all alike.

DISAGREE 6 6 6 6 6 : : : : : ; ; ; ; ; < < < < <

1 1 1 1 1

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6 6 6 6 6

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= at is t e pri)e you nor%ally pay for a :>>%l soft drink +ottle &&&&&&&&&&&& ?please $rite-in t e a%ount@

A.

= en 3 de)ide to pur) ase a soft drink at work or school, it is: Not Readily A7aila+le A7aila+le &&&:&&&:&&&:&&&:&&&:&&&:&&&:&&&:&&& Readily

3neBpensi7e (oor Sele)tion

&&&:&&&:&&&:&&&:&&&:&&&:&&&:&&&:&&& EBpensi7e &&&:&&&:&&&:&&&:&&&:&&&:&&&:&&&:&&& /ood Sele)tion