EMMA CHAO

emma.chao@gmail.com | emmachao.com | +917.547.1318 | Brooklyn, NY

EXECUTIVE SUMMARY EXPERIENCE

Over 5 years of retail experience 18 months of digital design experience Successful at launching large scale projects

Skilled in Adobe Photoshop & InDesign Keen aesthetic judgment Hyper organized and detail-oriented

LOREAL, DIGITAL DESIGNER NOV 2013 - CURRENT | NEW YORK, NY Responsible for overall digital aesthetic for luxury haircare brands Kerastase and Shu Uemura. Designing engaging marketing collateral such as email campaigns, sweepstakes, and web imagery to increase revenue. FAB.COM, PRODUCTION DESIGN LEAD MAR 2013 - OCT 2013 | NEW YORK, NY Provided creative feedback on visual imagery for home categories on the site, including graphic design elements, photography choices, and merchandising on a weekly basis, resulting in an engaging and cohesive site. Designed creative collateral for site including landing pages, banners, and splash pages. Supervised and managed workload of seven production designers in order to produce 40-50 sale programs weekly, all at different stages of execution. Closely monitored their work progress to ensure quality execution and deadlines were met. Problem-solved up to ten issues daily. Successfully developed standards and processes for entire production team by gathering data and strategizing with buying, product, and QA teams, reducing team workload by three hours weekly. FAB.COM, PRODUCTION DESIGNER MAY 2012 - MAR 2013 | NEW YORK, NY Edited ~500 images weekly; color corrected, retouched, and siloed products on white. Created engaging visuals for each sale campaign, telling each individual designers story in a unique way. Produced and managed 18-20 sale programs, or ~600 skus, per week all in different stages of execution, by working in close collaboration with cross-functional teams to gather accurate resources and deliver projects within deadline. Recognized as the most efficient designer out of a team of 20. Ensured all product details, inventory, and copy provided by buying and editorial teams were properly input and aligned. Proofed event details once completed in order to ensure a 96% accuracy rate. POLO RALPH LAUREN, MERCHANDISE PLANNER OCT 2010 - AUG 2011 | NEW YORK, NY As a senior merchandise planner, main duties included developing and executing financial plans and monthly forecasts for $30M womens division, presenting weekly and monthly sales results to VP and team, and collaborating with merchants to develop profitable in-season assortment strategies under tight deadlines. THE FRYE COMPANY, BUYING ASSOCIATE NOV 2009 - OCT 2010 | GREAT NECK, NY Managed a $25M mens and womens footwear business. Responsibilities included placing seasonal orders, negotiating deliveries and pricing, maximizing gross margins, and supervising marketing efforts. TARGET CORPORATION, BUSINESS ANALYST SEPT 2007 - JULY 2009 | MINNEAPOLIS, MN As a merchandise planner for two years, main responsibilities were developing and executing monthly forecast & annual financial plans in order to impact the bottom line for $150M womens footwear business. Juggled multiple priorities at once in order to meet urgent deadlines. Main achievements were increasing sales by $12M from 08 to 09, training 3 summer interns, and winning 2 awards for outstanding results.

EDUCATION

UNIVERSITY OF MICHIGAN, ANN ARBOR, MI BA Degree, Economics Major | 2003 - 2007 SCHOOL OF VISUAL ARTS Continuing Education Student | Coursework: Graphic Design 101, Adobe Photoshop & Illustrator | 2011 Adobe Creative Suite: Photoshop, InDesign, Illustrator, Lightroom Highly proficient in Microsoft Excel. Fluent in Microsoft Powerpoint, Word, Outlook Content management systems, planning systems; familiar with SQL. Data reporting and analytics.

SKILLS