IT Inquiring and Analyzing

HugoOnink10.4

1.Explainandjustifytheneedforasolutionforaspecifiedclient/enduser. 2.Identifyandprioritisetheresearchneededtodevelopasolutiontotheproblem. Researchtopics Researchtopicsprioritized DoneResearch 3.Analysearangeofexistingproductsthatinspireasolutiontotheproblem. 4.Summarisetheanalysisofthefindingsfromarangeofsourcesrelatedtothe developmentofapossiblesolution,citedappropriately. 4A.Learnaboutthepersonyouarepromoting 4B.Learnaboutyourtargetgroup WorkCited:

1. Explain and justify the need for a solution for a specified client/end user.
Thechallengethatwehavebeenset,istocreateanadvertisementtopromoteaperson fromtheISDCommunity.Theadvertisementshouldbetointroducethechosenpersontothe restoftheISDcommunity.ThereforthetargetaudiencewillbethewholeISDcommunity,that includesstudents(prep12thgrade),teachers,parentsandotherstaff. Ihavechosentomakeaadvertisementonmr.vanderbergh/techteamwithastarget audienceISDseniorschoolteachers.ThereisaneedforthisatISDbecausewiththenewmac programmanyteachersneedhelpfromstudentswhooftenhavemoreknowledgeonthemacs. Ihopethatthisadvertisementwillgetteacherstoknowwhichstudentstoaskforhelp,butalso makethemfeelassuredtoaskmr.vanderberghforhelp.

2. Identify and prioritise the research needed to develop a solution to the problem.
Research topics
ThethingsthatIwillneedtoresearchformyfinaladvertisementis: howtouseAdobePremierePro Thecopyrightrulesforusingmusic howtomakevideoslookprofessional WhatwaysIcouldusetogetmyproducttotheaudience Whatwouldbethebestcameratouse Whateffectswouldbeappropriateformyadvertisement Whatlengthwouldmakethevideomosteffectivebutstillincludeenoughinformation Whatexistingsolutionsthereareandlistthe(dis)advantages Whatmytargetaudiencewantstolearnfrommyads

Research topics prioritized

IfIhadtoputtheseinorderofimportancewith1.beingmostimportant,itwouldlooklikethis: 1. Thecopyrightrulesforusingmusic 2. Whatmytargetaudiencewantstolearnfrommyads 3. howtouseAdobePremierePro 4. Whatexistingsolutionsthereareandlistthe(dis)advantages 5. Whatlengthwouldmakethevideomosteffectivebutstillincludeenoughinformation 6. howtomakevideoslookprofessional 7. Whateffectswouldbeappropriateformyadvertisement 8. Whatwouldbethebestcameratouse 9. WhatwaysIcouldusetogetmyproducttotheaudience

Done Research
1. musicbefore1900isallowedtobeusedaslongasitscited,upto30secondsofmusic withoutneedforpermission 2. Foundinnumber4 3. 1.DuringtodayslessonIworked onmyfishvideoandIincludedsome soundeffects.Igotaverygoodwebsite todownloadthesoundsfrom,Its: http://www.findsounds.com.AlsoIgot thebasicsdownwithanimatingastill picture.Ithinkthattheeditingwontbe toodifficult.

2.Duringtodayslesson,IworkedonaddingspecialeffectstomyFishvideo.Ilearnedhowto usetransitions,andhowtoaddspecialeffectstomyvideo,(mosaic,Posterize,etc.)Ittooka shortwhileformetogetusedto,howevernowthatIknowhowtodoit,itallseemsveryeasy andlogical.

4. foundin3. 5. Bestwillbetomakeshort advertisements(upto1minute)sothatitgrabspeople'sattention.Howevertoget enoughinformationincludedIwillmakeasmalladvertisingcampaignwith25different shortcommercials.Eachofthemwillbedifferentandhavedifferentinfo.ThiswayIcan getmoreinformationtomytargetaudiencewithoutboringthem.

6. Whitebackground(clean),Useatripod(Holdscamerasteady,notshaky),Neverbetoo closetowhatyourefilming(youcanzoominwhenediting,butyoucantzoomout), Donthavethesubjectdeadcenter(Makesitunnaturalandboring),Usefocusanddepth offield(makesurethatyoursubjectisalwaysfullyfocused,itcanbeaninteresting compositionifyouhavesomethingsintheback/foregroundoutoffocus). 7. Becausemostofmytargetaudienceansweredthattheyenjoyhumorous advertisements,Iwillneedtotryandmakeafunnycommercial.Icoulddothisin differentways,ExaggeratingeverydayComputerproblems,orbyaddingpunsandjokes 8. Todayforenglishwehadtofilmasmallclip.Totryandmakethequalitybetterweused mynikond3100onasmalltripod.Itworkedwellandthevideoisveryhighquality(itwas setto1920x108024fps.AsthequalityismuchbetterthanthatoftheFlipcameras,and sufficientcomparedtothebigSonycamera,Ihavechosentousemynikon.Although thesoundisnotgreat,itdoesntmattertoomuchasIwillprobablynothavesoundinthe video. 9. Probablythemosteffectivewaytoletmytargetaudienceseemyfinaladvertisement wouldbetoletitplayontheTVscreensaroundtheschool.Thiswaymanyteachers

whowalkpastwillbeabletoseeitplay.anotheradvantageisthatthiswayteacherswill beforcedtowatchthevideo.IfIsendthevideotothe910thgradeteachersthenthey havethechoicetowatchthevideoornot.ForthisreasonIwillusetheTVscreenstoget myadtomytargetaudience.

3. Analyse a range of existing products that inspire a solution to the problem.

MacintoshCommercialTech SupporttheEasyWay

Good:
Showshowtechsupport shouldntandshouldbe Shortandsweet

Bad:
age) Notthebestquality(couldbe abitboring notononeperson

TechLifeSupportCommercial

Good:
Asksquestionstointrigue audience(howimportantisyourdata?) makesitabitoverdramatic (youmaynothavetomorrowtofixyour computer) verytargetedaudience(small companies) nottoolong

Bad:
bgvoiceisverymonotone abitboring notononeperson

TrianSmithStaples Commercial"Windows8Tech SupportCat"

Good:
veryshort(17sec) hashumor(freewindows8 techsupportfromyourcat?catwalks onkeyboard,laptopshutsdown) snappy somethingthatcouldhappen (sothereforepeoplecanrelatetoit)

Bad:
doesnotgivealotofinfo notonlyforoneperson

ParsElectronicstechsupport advertisement#1

Good:
Veryentertainingtowatch getstheaudiencewatching

Bad:
abittoolong(couldhavemuch lessvideosofdestroyingcomputers) notveryclearwhattheywere tryingtoadvertise badquality

MyTechTeamOnlineTech Support,SmallBusinessIT Support,ComputerSupport

Good:
logical simple(animation) reasonablelength(butnotfor atvcommercial)

Bad:
toolongforatvcommercial noton1person

4. Summarise the analysis of the findings from a range of sources

related to the development of a possible solution, cited appropriately.

4A. Learn about the person you are promoting
WhatIfoundoutoverthecourseofthelastweek,isthatmr.vanderBerghnolongeristhe personwhohelpsifthereissomethingwrongwiththehardware/softwareinclass.Thisyearhe ismainlyforhelpingteachersmakethebestuseoftechnologypossible.Thisincludeswhich appsmightbehelpful,butalsotohelpstudentsgetthemostoutoftheprovidedtechnological resources(macs,prototyperooms102,etc.)

4B. Learn about your target group

TheseweretheresultsIcollectedfromsendingmyformtomytargetaudience.Sotoquickly summarizethemostimportantinformationthatIneedtorememberwhenmakingmyadd.The addneedstobeunderaminuteanditneedstobehumorous/amusingtowatch.Anotherthing isIneedtomakeasmalladvertisingcampaign(35smallclipsthatcanbewatchedseparately). AndlastlythemostimportantthingthattheaddsneedtotellmyaudienceisHowhecanHelp teachers.

Work Cited:
"HowToMakeYourVideosLookMoreProfessionalLikeAppleDoes!"YouTube.YouTube,25 Mar.2011.Web.13Sept.2013.<http://www.youtube.com/watch?v=rZP0qKVJOlc>. "LegalMusicForVideos."LegalMusicForVideos.N.p.,n.d.Web.13Sept.2013. <https://creativecommons.org/legalmusicforvideos> "WhenCanIUseOthersMusic/video/imagesinMyVideo?|MakingBetterVideo."MakingBetter Video.N.p.,n.d.Web.13Sept.2013. <http://makingbettervideo.com/2011/06/19/whencaniuseothersmusicvideoimagesinmyvideo/>. "4WaystoFindLegalMusicforYourYouTubeVideos."Mashable.N.p.,n.d.Web.13Sept.2013. <http://mashable.com/2010/12/08/indmusicforyoutubevideos/>. "HowtoMakeProfessionalQualityYouTubeVideos."WikiHow.N.p.,n.d.Web.13Sept.2013. <http://www.wikihow.com/MakeProfessionalQualityYouTubeVideos>. Harnish,Michael,Dr."HowtoMakeanInterestingPhotographComposition."HowtoMakePictures forYearbook2013.ISD,S204,Duesseldorf.11Sept.2013.Speech. Onink,Hugo."AdvertisementInquiry."13sept.2013.Survey.

"ITAdvertisementHugoOnink10.4."Messagetotheauthor.18Sept.2013.Email.