Case 2 Mrs.

Fields secret ingredients

InformatioN Technology & Business Innovation
NENAVATH VENKATESH NAIK (0210/49) GIRISH KUMAR (4045/19) PRAVEEN KUMAR (0244/49)

WHAT IS THE STRATEGIC IMPORTANCE OF IT IN MRS. FIELDS ORGANIZATION?

Because of information technology, Mrs. Fields has had long term success

Strategic Importance
1. Allows the manager and employees to communicate daily 2. Helps store managers make hiring decisions based on the information written on the employee application 3. Conduct a skills text of prospective employees to see if they are the right kind of people for Mrs. Fields 4. Produce a schedule for a work day based on the minimum sales target, the day of the week, and type of day (holiday, school day, etc)facilitates the payroll process

5. Can create a cost benefit analysis to justify potential payback, sales drive, and potential importance of new ideas 6. Improve likelihood of IT integration and inter connectivity 7. IT enables store managers to function quickly

8. IT clearly has enabled standardization and tight control

9. IT used to expand store manager capabilities in the role Debbi and Randy wish them to fill Store managers innovate on sales process and motivate employees to do same. 10. IT relieve store manager of tasks he/she can concentrate on marketing, promotion to the public, etc.

ISNT MRS. FIELDS SIMPLY GREAT?

Mrs. Fields Cookies started out as traditional, but evolved into an ITenabled networked that consisted of tailored business processes.
The primary motive of Mrs.Field was to serve customers better rather than to make profits Mrs.Field followed flat structure because she thought that higher the hierarchy more manager turn to handled people and less on core business processes When there was a need for modified IS Mrs.Field has set initial goals like 1. Personal Involvement 2. Less Hierarchy in the system 3. Maintain quality of cookies

The elements for the organization Mrs.Field followed was

Delegation of authority
Employees as customers Flat structure Customer feel good feeling Refused to give franchise
Companys

strategy was to automate and standardize operations, it helped its managers in achieving excellent service levels which in turn resulted in higher levels of customer satisfaction