Escolar Documentos
Profissional Documentos
Cultura Documentos
Company profile
Introduction
What is eBay?
An introduction to the World's Online Marketplace
A place to buy:
EBay is a place to buy. Get nearly anything you need or want at prices better than
you can find in traditional brick-and-mortar or even online stores
A place to sell:
You can sell any thing by eBay. Anything you list on eBay will sell if you're
flexible enough about the price. EBay’s global reach can even move unusual items that
aren't in demand in your own neighborhood, turning paperweights into cash.
A place to shop:
Because of the immense variety of things that can be found for sale on eBay,
many members have discovered that eBay is one of the best places in the world to
window or comparison shop. Items listing often include photos, detailed descriptions, and
owner experiences. Because you can see lots of the same item side-by-side in various
conditions and know what each one sold or is selling for, eBay gives you insight into the
real market value or "street value" of most types of goods around the world.
A place to collect:
EBay is the world's largest marketplace for rare, discontinued, collectible, or hard-
to-find items, no matter what the type or price. Whether you're looking for turn-of-the-
century box cameras, hand-made Victorian doilies, Soviet army service medals, or 1980s
vintage arcade games, eBay will give you a better selection than just about anyone else
anywhere
A website:
There is no physical eBay store operated from several cities, eBay's service exists
entirely online, and all aspects of business other than the delivery of bought and sold
items themselves are typically handled through the eBay website.
Free for buyers and inexpensive for sellers:
It costs nothing to become an eBay member, to shop for goods, or to purchase
goods from eBay sellers. Sellers pay a minimal amount to list items for sale, and another
small percentage of the value when an item is sold. There are no monthly fees or other
hidden costs.
Green:
EBay is has proven to be a boon to the environment. Millions of tons of goods
that would otherwise go into landfills or more resource-intensive recycling programs
instead find new homes every year thanks to eBay. Some of these goods include
consumer electronics items like computer parts and mobile phones that release toxic
substances once they're discarded and exposed to the environment.
Socially responsible:
Because eBay eliminates middlemen and lowers barriers to buying and selling,
potters in rural Mexico and bead weavers in central Asia can sell hand-made goods
directly and inexpensively to a massive global audience. This brings new economic
opportunities to developing areas and increases cultural understanding between
populations. EBay has become one of the world's most interesting and exciting trans-
national ambassadors.
Like the real world in many ways:
Just as you'll encounter both honest and dishonest people in the real world, you'll
find both honest people and crooks on eBay. Thankfully, eBay's site includes a selection
of tools like the feedback system that are designed to help you to remain safe as an eBay
member.
In short, since eBay's founding in 1995 it has become the world's largest place to buy and
sell, a community of hundreds of millions of regular people, small businesses, and even
big businesses from all of the seven continents. Millions of items of every kind
imaginable, in every condition imaginable, change hands every day on eBay for prices
ranging from one cent to hundreds of thousands or even millions of dollars (or pounds, or
other forms of currency).
Mission statement:
“To provide a global trading platform where practically anyone can trade
practically anything”
History
Learn how eBay began as a small business in someone's living room
and grew into one of the top earning Websites on the Internet
Mr. Omidyar started eBay from his home in 1995. The first name eBay used was Echo
Bay Technology. When the company tried to register the domain name echobay.com, they
found that it was already in use. They shortened the name to eBay.com and the Website
was born. Jeff Skoll was the co-founder of this company and Harvard Business School
graduate Meg Whitman joined them in 1998. The early emphasis on eBay was the
customer. The very nature of online auctions required that strangers trust each other.
Along with growth as a site for buying and selling, eBay worked hard to make their
Website a community.
In September of 1998 eBay has its initial public stock offering. Then in April of1999, the
company bought the auction house Butterfield and Butterfield for an astounding price of
260 million dollars. In June of 1999 eBay.com went down for almost twenty-four hours.
The company's 400 employees took the time to personally call the individual sellers who
were affected by this crash and apologize for the downtime and the inconvenience it
posed to them. This made eBay a hit with the many users who frequented the site and
gave the company a very favorable outlook.
The company had some interesting auctions happen that include a human kidney that was
put up for auction in August of 1999. The bids for this auction soared to over five million
dollars before eBay intervened and pull the listing. Then in July of 2000, a rare baseball
card sold for 1.2 million dollars. This was the highest paying auction in eBay's history up
until that point. December of 2000 saw eBay beginning to self-monitor sales for
copyrighted materials. In February of 2001 an item even stranger than the kidney was put
up for public auction. A man from Seattle sold his "soul" for 400 dollars before eBay
could intervene and stop the auction. In May of 2001 eBay decided to ban the sale of any
item related to crime including letters from murders, crime scene memorabilia, and seats
to view executions.
Though the first things sold on eBay were collectibles and home items, the company
branched out to higher profile sellers like Disney and GM. These companies sell items in
the same manner as the individual sellers. The eBay community was resistant to these
changes at first but soon grew accustomed to the presence of big business hosting
auctions.
The Website Half.com was bought by eBay in 2000 and fully integrated into eBay's web
community in 2001. Half.com allows users to buy and sell items at lower rates much like
eBay but without the auction feature. In October of 2002 eBay acquired Pay pal Inc. for
1.5 billion dollars. Papal is the preferred way of making payments for eBay auctions and
is growing in popularity for other Internet uses. Papal allows a person to send or receive
money via an email address. Money in a Pay pal account can be spent on the Internet,
sent by check to the account owner, or deposited into a bank account. Paypal also offers
credit cards, debit cards, and a bill paying function.
The future of eBay looks bright. They enjoy continued growth through their many
companies and ventures. By the year 2004 eBay had earned 3.3 billion dollars in revenue.
Over 135 million people worldwide use eBay. The company hopes to further expand
operations worldwide and possibly incorporate audio and video into the auction pages.
This company takes pride in understanding what the customer wants to happen with their
company. The "Voice of the Customer" was born in 1999. This venture brings up to a
dozen loyal customers together with the company to discuss what is and what is not
working on eBay. With this kind of interaction with customers and attention to detail,
eBay should be around for a long time to come.
Marketing MIX
Products
1. antiques
2. art
3. baby
4. books
5. business& industrial
6. cameras & photos
7. cell phones $ PDA
8. clothing shoes and necessaries
9. coin & paper money
10. collectibles
11. computers & networking
12. consumers electronics
13. crafts
14. dolls & bears
15. DVD & Movies
16. eBay motors
17. entertainment memorabilia
18. gift certificates
19. health & beauty
20. home & gardens
21. jewelry & watches
22. music
23. musical instruments
24. pottery & glass
25. real estate
26. specialty services
27. sporting goods
28. sports Mem, cards & fan shop
29. stamps
30. tickets
31. toys & hobbies
32. travel
33. video games
34. every thing else
Price
When you think about selling on e-Bay, one of the last things that usually come to mind
is pricing strategies. After all, e-Bay is an auction site. You list your item and wait for
competitive bidding to drive the price up. Unfortunately, it’s not that simple.
Pricing the items you sell on e-Bay is an important part of the selling process, even on e-
Bay. Many sellers don’t give pricing too much consideration and their auctions usually
show it.
People are looking for bargains, especially on e-Bay. They will bid only on items where
they see a value for the price they are willing to pay. Naturally sellers are concerned
about getting a fair price, too. Often, they have money invested in the item they are trying
to sell. They can’t go below a certain price or they risk losing money.
So, how do pricing strategies work on e-Bay?
There are essentially three types of pricing you need to be concerned with:
• Starting bid
• Reserve price
• Buy-It-Now price
Starting Bid.
Even though each of these can be included in every auction, e-Bay only requires you to
set a starting bid. The other two are optional.You should pay particular attention to the
starting bid as this will be an important factor for a buyer. Many auctions don’t get any
bids just because the starting bid price is too high.Sellers are worried that they will lose
money on their items if they start the bidding too low. The wrongly believe that they
won’t have enough bids to drive the price to the point where they will make a profit on
the sale.What these sellers fail to understand is that auctions – online or offline – are true
indicators of the value of a particular item. People are willing to pay only what they
believe the item is worth. It doesn’t matter to them what a catalog or a price guide says
the item is worth. There are millions of registered e-Bay users. The chances that an item
will close without competitive bidding are pretty slim. That is, of course, if you have an
item that people want. If you are trying to sell garbage, then all bets are off.
One of the best ways to let the market decide the value of an item is to set a low starting
bid once competitive bidding starts, the true price of the item will become clear.
The bottom line is that a lower starting price will lead to early and active bidding. Never
set your opening price more than $50.00, no matter how much the item is worth. This is a
price point that people have difficulty crossing.
Reserve Price
There are times when you absolutely cannot sell an item for less than a certain
price. If you use a low starting bid, you need a way to guarantee you will reach that
minimum price before you have to sell the item. This is where reserve prices come in.
A reserve price is hidden from buyers and is simply the lowest price you are willing to
take. If the bidding fails to reach the reserve price you are not required to complete the
sale. Of course, you can sell it at the final bid price if you want, but you are not required
to complete the transaction.
Once the bidding reaches the reserve price, then you are obligate to sell the item when the
bidding closes. A low starting bid with a reasonable reserve price is a good strategy for
many items. It encourages bidding but guarantees that you’ll get your money out of the
transaction. The downside is that many buyers don’t like reserve price auctions. They
quickly become frustrated when they repeatedly bid only to learn that “the reserve price
hasn’t been met.” After a few encounters like this, they’ll give up and move on.
A reserve price can be a hedge against losing money on the sale, but one thing to keep in
mind is that a seller can close an auction at any time for any reason without any negative
effects. While I wouldn’t use this as a strategy for every auction, it may save you if the
bidding isn’t quite what you expected for an item.
One of the additional factors that usually contributes to bidding and the final
price is shipping costs. Buyers look carefully at shipping and handling costs and factor
them into their bid.
You will encourage active bidding if you offer free shipping. Bidders will perceive extra
value in your item and they know there are no additional costs other than their bid price.
More often than not, offering free shipping will more than pay for the cost of shipping the
item.
If you use this strategy in your auctions, make sure you advertise it in the listing. Let
people know about it. Consider mentioning it in the title of the auction if you have
room.
Before you can list your item, you need to have an idea of what your item may be
worth. In some cases this is not relevant. If you buy wholesale to sell on e-Bay, you may
only need to know what it costs you to obtain and list your merchandise. Your prices will
reflect those costs. If you are selling one-of-a-kind items or collectibles, you will want to
have a good idea of the value. Check your local library or book store for pricing guides.
These may give you a good idea of what your item may be worth (as well as provide you
with important information to include in your listing.) Be careful, however, because some
fields use the catalog only as a guideline. In stamp collecting, for example, it’s commonly
known that certain stamps sell for much more or much less than the catalog price.
You can check for similar items on e-Bay. By checking completed auctions, you can get a
reasonable idea of what people are willing to pay.
Promotion
EBay is now the most famous website basically it needs not to be promoted. But
for promotions eBay advertised itself by different websites like on Google and it also
send its information’s to its account holders on their account. EBay has a separate box on
its website for feedback from its customers. To promote itself eBay analysis its customers
view about it. In this way eBay promote itself.
eBay Premier.
eBay Premier is a specialty site on eBay, which showcases fine art,
antiques, fine wines and rare collectibles from leading auction houses and dealers
from around the world
eBay Live Auctions.
. Live Auctions provides live, real-time online bidding on items being sold
on the sales floor of the world's leading auction houses
Environment
Suppliers
Suppliers from whole sellers to drop shippers:
There are many suppliers that help supply items to eBay business. Simply sell the item
and the drop shipper sends the item to the customer. All the persons and the companies
that place their products on eBay with pictures are the suppliers of eBay.
Marketing intermediaries
Because eBay eliminates middlemen and lowers barriers to buying and selling,
there are no physical intermediaries on eBay. Actually eBay is connected with pay pal.
Pay pal is a web site which is connected with eBay it receives price from the customers
and sends it to the eBay inc. and receives product from eBay and handover it to the
customers.
Competitors
EBay’s broad-based competitors include the vast majority of traditional dept and
general merchandise as well as emerging online retailers.
• AOL
• Amazon
• Buy.com
• Autobytel.com
• yahoo
These are the few examples of eBay’s competitors. Here we compare ebay with yahoo
auctions.
ebay yahoo
Maximum 10 Days 14 Days
duration
ending time eBay auctions end at the time the Yahoo allows you to set the
auction was created ending time within a one-hour
range.
Fee based on the starting or reserve price not charge any fees for listing
of an item each time an item is listed auction items to the buyer or
seller
chances of buy More likely Less likely
& sell
When a new a page for the item gets created A page for the item is created
item is posted immediately, but it can take several immediately. The item is also
hours before the item gets added to the added to the list of items and is
list of items and is searchable searchable immediately
counter to use another site to place a Counter able to count without placing
on your auction item page counter on your auction page
Space for Not provide space for pictures: You must Provides free space for
picture place your picture files On some other site auction item Pictures, so
more items have pictures
For you to see
Source : Cost Analysishttp://www.alysta.com/software/ebayyahoo.htm June 10,
2001
E B AY , A C O M PA N Y A N A LY S I S
EBay S.W.O.T Analysis
EBay’s Strengths
EBay’s Weaknesses
Like any company, eBay has weaknesses. They are not able to do everything
to the best of their abilities. A lack in ability to monitor all illegal activity as well as
failure in some foreign markets is two weaknesses of eBay.
• Technology Malfunctions
Technology malfunctions are always going to be a factor when dealing with
websites and online shopping. eBay must take measures to keep malfunctions as low
as possible to retain happy customers and to keep hackers out of personal PayPay and
eBay accounts.
EBay’s Opportunities
EBay’s Threats
There might also be the potential of turning some threats into
opportunities.
• Thieves
There will always be the threat of fraud and illegal actions in online shopping.
No matter how many precautions eBay takes computer hackers and thieves will find
new ways to trick honest shoppers. eBay has taken precautions to prevent these
illegal actions and they must stay on their toes to make sure they do all they can to
prevent illegal activity on their site.
Despite these challenges, prospects for eBay in the future look bright, as eBay
growth continues to be strong and eBay's recent acquisitions continue to pick
up financial steam and Internet traffic as well.
YA H O O , C O M PA N Y A N A LY S I S
Strengths:
Weaknesses:
• Differentiation
Differentiation is difficult for Yahoo!. Almost all of its packaged services
are available from other sources.
1. Search facilities are available on MSN and Google.
2. Free E-mail accounts are available from Hotmail (MSN) or G-Mail
(Google), and many, many others.
3. New is available from CNN or the BBC.
4. Shopping is available everywhere on the Internet.
• Uncertain future
Online advertising is a new income stream for organizations such as MSN,
Yahoo! and Goggle. Yes, today they are very, very profitable. However, as
technology develops and new unforeseen advertising media emerge, the future is
uncertain for these income streams. This is a weakness for Yahoo! and its
competitors.
Another income stream that has been key to Yahoo! is derived from its
partnerships with telecommunication providers. For example, you buy an Internet
connection package from your local telephone company, and it includes a fee-
based Yahoo! package including e-mail accounts, user support and other added
value services. If ever this channel is changed or removed, the income stream
would be affected.
Opportunities:
• international market
The international market is a huge opportunity for Yahoo!. Yahoo!,
Microsoft and Google are busy carving niches and taking over businesses in are
around the Greater China Region. China has over 1,200,000,000 citizens. Other
economies, such as India, also offer tremendous growth potential.
• Yahoo! Directory
The Development of the Yahoo! Directory has potential for new business
and income streams. Two thirds of organizations in Ohmae's Triad (Europe, Japan
and the USA) are Small Medium Enterprises (SME'). SME's are potential
directory advertisers.
• Mobile technologies
Threats:
• competitors
The biggest threat for all web-based organization is competition. Huge
profits attract investors, innovators and entrepreneurs. Dotcom fever has not gone
away, it is now more focused on profit delivery. All of Yahoo!'s key services have
competitors such as AOL, Google and many others.
Technological factor:
Now days every thing has affected by the technology. So eBay has also
some effects of technology. Now a day’s eBay uses “beta” version the version of
eBay is updated by the Microsoft corporation when Microsoft make changes its
internet explorer then eBay version also changed by the Microsoft.
Functions of latest version;
It works automatically means when any customer wants to find out
any thing the beta version asks about your home address or location when you tell
him. Then beta version asks you to about the area boundary in which you want to
buy the thing.
Example;
EBay in an auction place every one can buy or sell through it. For example
if you want to buy nokia N95 and you tell to beta version that you want it with in
40 km around to your house. Beta version searches it within 40km of your house
and tell you that is it available with in the distance or not.
Political factor:
EBay is not affected by any political factor it is free online market place
from political environment. No new laws and any pressure group can affect eBay.
Basically eBay works under the govt. and there are some rules and regulations of
Europe and American govt. that’s why political environment can not make
changes by pressure on eBay.
Auction process:
I. First the person who wants to sell his product from eBay he get registers
himself with his product.
II. In second step the buyers starting bidding on that product.
III. Successful bid selected
IV. Than banks are connected with eBay the buyer can pay by checkup or by
credit card.
V. After payment the bank notify to eBay to make sure that the payment has
done.
VI. EBay notify to the seller
VII. The seller delivers the product to the buyer on his given address.
VIII. Then the buyer sends notification to eBay for the recipient of the product.
IX. EBay send this notification to the bank.
X. Then bank send payment to the seller.
These are the steps that are involved for auction process in eBay that the sellers
and the buyers should have to follow.
Banking
Card
ay dit
aid 4.P y /Cre
e tP Pa
0. G ect …) Buyer
Seller 1 Dir
9. Pass account
ay
5. Notify
(EB
ery
6. N eliv
8. D ication
pay otify if
me Not 2. g
nt in
1. R Bidd ssful
egi e
ste ucc
r 3. S Bid
7.
Anyone who has invested in eBay stock over the last few years probably
knows that eBay's position in the Internet marketplace is rapidly changing. In
recent quarters, however, things have slowed down a little. Quarterly year over
year growth is now at just over 30 percent and shows a downward trend—still
excellent, but not quite as stratospheric. Some of this is due to increasing
competition from eBay competitors, including Google (worldwide but especially
in North America and Europe) and a number of alternative auction houses across
Asia and the Pacific Rim. In some circles, people are talking as if the slowing of
growth and the maturing of eBay as a company and stock mark end times for the
company. Not so.
In recent years eBay CEO Meg Whitman's strategy has been to continue to
strengthen eBay's core auction business while at the same time to diversify eBay's
business model and holdings as a hedge against competition in the online auctions
and ecommerce market. This strategic and markets growth has included a number
of investments and acquisitions—big names that today are also eBay. You may
have heard of some of them
PayPal—By now, nearly everyone realizes that PayPal is now an eBay company,
picked up for $1.5 billion in 2002 and a natural match: the vast majority of eBay
transactions involving online payments at the time used PayPal, and this remains
the state of affairs today. True to Whitman's vision, PayPal has also grown to
become the premier payment system for ecommerce across the Internet, second
only to direct credit card transactions and safer as well. An increasing number of
entailers and even brick-and-mortar stores accept PayPal payments today.
If together these acquisitions paint the picture of a company in the midst of steady
and continued growth, they should—eBay remains the premier online auctions
and retail space and is poised to continue along this trajectory for the foreseeable
future. EBay’s major threat at the moment is Google also rapidly expanding and
enjoying market-leading growth. EBay’s relationship to Google is a troubled one,
as eBay relies on Google's advertising model and market reaches for its continued
success even as Google continues to enter market niches in which eBay products
already exist—for example, classified ads and online payments.