Unit I Meaning • Deciding in advance what to do, how to do it, when to do it, and who is to do it. • It bridges the gap from where we are to where we want to go. Nature of Planning • A Thinking Process – Should be Creative • Forecasting vs. Planning – F : expects; P : wants, highly scientific • Accomplishment of group objectives – Co-ordinate varied human beings • Choice between alternatives Nature of Planning • Pervasiveness of Planning – I : Determine objectives – II : How to achieve – III : Operational Details (who, what mtls. Allocated, Time, Review, etc.) • Flexibility • Integrated process Importance of Planning • Selection of optimum goals • Tackling increasing complexities • Meeting Environmental Changes • Safeguard against business failures • Unity of action • Effective co-ordination and control • Increase Organizational Effectiveness Limitations
• Uncertainty • Action packed routine – Little time to think and plan • Abstraction – Assumptions and Guesswork • Rigidity • Costly – Time and Money Any Doubts???