PROJECT ON

MARKETING POLICIES & STRATEGIES OF AMWAY

INTRODUCTION TO AMWAY

Amway is a direct selling company that uses multilevel marketing or network marketing to promote its products. Amway was founded in 1959 by Jay Van Andel and Richard DeVos.

MARKETING PLAN

The Amway Sales and Marketing Plan is a low risk, low start-up cost business opportunity that is open to everyone.

AMWAY INDIA

Amway Corporation is a 42 year old company, and is among the largest Direct Selling companies in the world. It was established in 1995.

TARGET GROUP
Men Professionals and small business owners Age - 23 - 50 years Income Status Working class, Middle income, upper middle income Women Professional and housewife Age 20 50 years

SWOT ANALYSIS OF AMWAY

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

STRENGTHSTHE INTERNAL ELEMENTS OF BUSINESS THAT IMPROVEMENT AND GROWTH:

Brand image Market share Vast network Environmental friendly

WEAKNESSES THAT A BUSINESS AN MAKE IT FAILURE

Highly decentralized Less outlets Highly expensive Lack of brand awareness

OPPORTUNITIES

Availability of application for consumers & business use.

THREATS
Strong competitor Competitor launching cheaper product Change in government rules& regulations

CONCLUSION
Amway

has also helped solve the problem of unemployment in the country.