MARKET OBJECTIVES

National growth

• The tata nano is a four passenger city car built by tata motors
aimed primarily at Indian market
INTERNATIONAL GROWTH

• Tata Motor's Nanao car is ready to start its journey on the global
road as it displayed version of the hatchback for worldwide
marketplace. This new version was introduced at 79th Geneva
Motor Show.

• This international version is more powerful and stronger than its

Indian counterpart. It is 0.19 meters longer in length and is 0.08
meters wider in comparison of its Indian part. The company is
aimed towards selling of Nano car in Europe for 5000 euros
($6,316)).

ETHICAL OBJECTIVES

• Tata group had never compromised on ethics, it last year edited

whistle blower policy for the benefits of the company & society

• The Company believes in the conduct of the affairs of its

constituents in a fair and transparent manner by adopting highest
standards of professionalism, honesty, integrity and ethical
behavior.

MARKET SHARE & future planning

• Tata said that the initial target production volume would be 250,000
cars per annum on two shifts, expandable to 350,000 per annum on
three shifts.

• In earlier media interviews, Ratan Tata talked about a one million

production target by 2010

Consumer focus

• Die Welt reports that the car conforms with environmental protection,
and will have the lowest emissions in India.
Product focus

Model versions

• The basic Tata Nano Std priced at 123,000 Rupees has no extras;
• The deluxe Tata Nano CX at 151,000 Rupees has air conditioning;
• The luxury Tata Nano LX at 172,000 Rupees has air conditioning, power
windows, fabric seats and central locking

• Tata Motors will offer a version of the Nano with these safety-features,
including an airbag system in its electric version.The Nano has an all
sheet-metal body made from Japanese and Korean steel,[110] with safety
features such as crumple zones, intrusion-resistant doors, seat-belts,
strong seats and anchorages, and the rear tailgate glass bonded to the
body. Tires are tubeless

• Introducing the car with an artificially low price through government

subsidies and tax-breaks

• Forgoing profit on the car.

Social responsibility

Green Matters:
Tata Motors, a Company that cares about the
future...
Tata Motors concern is manifested by a dual approach -

1) Reduction of environmental pollution and regular pollution control drives

2) Restoration of ecological balance.

Reducing pollution
Tata Motors has been at the forefront of the Indian automobile industry's anti-
pollution efforts by introducing cleaner engines. It is the first Indian Company
to introduce vehicles with Euro norms well ahead of the mandated dates.

Restoring Ecological Balance:

Tata Motors has set up effluent treatment facilities in its plants,

to avoid release of polluted water into the ecosystem. In Pune,
the treated water is conserved in lakes attracting various
species of birds from around the world thus turning the space
into a green belt.

Tata Motors is committed in letter and spirit to Corporate Social

Responsibility. It is a signatory to the United Nations Global
Compact, and is engaged in community and social initiatives on
labour and environment standards in compliance with the
principles of the Global Compact.

Some Other social responsibilities are

Community Development
Health & Sanitation
Employment Generation
Community Centres
Revenue maximization

Tata initially targeted the vehicle as "the least expensive production car in the world
aiming for a starting price of 100,000 rupees or approximately US$2000

Overcome competition

Tata initially targeted the vehicle as "the least expensive production car in the world[11]
aiming for a starting price of 100,000 rupees or approximately US$2000

Rival car makers including Bajaj Auto, Fiat, General Motors, Ford Motor, Hyundai and
Toyota Motor have all expressed interest in building a small car that is affordable to more
middle-class consumers in emerging markets. The bulk of demand there is for small cars
because people are much more sensitive to fuel prices.[116]

Honda and Toyota are leading the way on so called cleaner gasoline-electric hybrids, and
some environmentalists argue getting prices down on these technologies is where efforts
should be concentrated.[116] Inexpensive and eco-friendly electric-cars like Tara Tiny,
Oreva Super (both reportedly even cheaper than Tata Nano) and REVA[117] pose even
more significant danger to Nano. There are also rumors of Maruti Suzuki introducing a
lower priced version of Alto to counter Tata Nano[118]