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May 1 Vancouver

DRIVE

IDLE-FREE

June 4
Clean Air Day

Halifax

CLEAR ACROSS

CANADA

Dianne Craig Ford Motor Company of Canada The Canadian Road Oakville, ON L6J 5E4 January 10, 2014 Dear Dianne,

Three minute SPONSOR VIDEO

CLICK HERE.

Imagine a drive clear across Canada for our kids health and environment. In a Ford. We expect a groundswell of support from kids, educators, doctors, the public, the media. The vast majority of IDLE-time is for two simple reasons: Drivers arent aware. Drivers believe in old IDLE-myths. Canadas, leading IDLE-FREE campaign IDLE-FREE for our kids is driving Clear Across Canada with our 2014 IDLE-FREE Drive. Well be on the road 33 days to inspire simple ways to help Canadians save $Billions a year in fuel and emissions. Ford of Canada can help drive this groundswell in a Ford.

...2

CLEAR ACROSS CANADA

GEAR

Caps
A groundswell?

Carbon

Gas cap can save $200/yr

Witness Walmart Canadas Green Student Challenge last year, where some of the brightest kids across Canada were hyper-engaged on creative, positive business solutions for capping carbon. With a 400% increase in childrens asthma across North America the past 25 years, were certain to be a hit at schools, hospitals, anywhere where going IDLE-FREE for our kids makes sense. Which is practically everywhere, when were parked. As witnessed by Ford of Canada at our Clean Air Day Flash Mob last year, the social and community engagement promises to be extraordinary and transformational. We look forward to speaking with Ford of Canadas marketing / public affairs team next Thursday, January 16, or Friday, January 17.

OBJECTIVE: Initial interactive discussion; how the 2014 IDLE-FREE Drive may provide exceptional value for both marketing and public affairs. TIME LINE: Automotive sponsor commitment, by 5:00PM AST January 31. Overall sponsorship closes, 5:00PM AST, February 14. Sincerely,

Ron Zima ADpPR The Childrens Clean Air Network GoGreen Communications ron@idlefreeguy.com 902-456-2550 IDLEFREEGuy.com

GoGreen.
Theres an agency for that.

GO GREEN

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