Anlise de Mercados

Formulrio
Anlise de Mercados

FORMULRIO
> Amostragem simples
2 2 2
c c
2 2
z z p(1 p)
n n
o
= =
c c


> Amostragem estratificada (afectao igual, proporcional, ptima)

2 L L L
2 2 2 h
h h h h h
h=1 h h=1 h=1
L L L
2 2 2
2 2 2 h h h h h h
h=1 h=1 h=1
2 2 2
c c c
W
s Ws ( Ws )
w
n n n
Ws Ws Ws
z N z N z N
= = =
c c c
+ + +



> Estimao da recta de regresso
i 1 2 i

Y= + X | |
1 2

=Y- X
n
i i
i=1
2
n
2 2
i
i=1
(X Y )-nXY

=
(X )-nX

> Modelo de Regresso Linear Mltiplo

FRP:
i 1 2 2i k ki i
Y X ... X u (i 1, 2, , n) = +| + +| + = .
FRA:
i 1 2 2i k ki i

Y X ... X e (i 1, 2, , n) = | +| + +| + = .
i 1 2 2i k ki

Y X ... X = | +| + +|
n n n
2 2 2
i i i
i 1 i 1 i 1

(Y Y) (Y Y) e
= = =
= +

(SQT= SQE+ SQR)
n
2
i
2 i=1
n
2
i
i=1

(Y -Y)
R
(Y -Y)
=

n
2
i
2 i=1
n
2
i
i=1
e
R 1
(Y -Y)
=

n
2
i
2 i=1
n
2
i
i=1
e /(n k)
R 1
(Y-Y) /(n 1)

2 2
n 1
R 1 (1 R )
n k

j j
( )
j

-
T= ~

s( )
n k
T


( 1, - )
SQE
k-1
F= ~
SQR
n-k
k n k
F


2 2
u r
2
u
( , - )
R -R
r
F= ~
1-R
n-k
r n k
F
> Modelo LOGIT

*
i *
i 1 2 2i k ki i i
*
i
0 Y 0
Y X ... X u Y (i 1, 2, , n)
1 Y 0

: s

= +| + +| + = = .

: >

1 2 2i k ki
i
( X ... X )
1

P(Y 1)
1 e
| +| + +|
= =
+

2
r u (r)
LR 2(ln ln ) ~ = _